Billboards Are Always In Bloom
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 1 November 2025
⏱️ 28 minutes
🧾️ Download transcript
Summary
From our Season 12 Archives,
Billboards are one of the biggest creative challenges in the marketing world.
They need to be seven words or less.
They need to contain an idea.
And they need to communicate quickly as people speed by.
This week on Under The Influence, we look at the most creative billboards from around the world.
We’ll talk about a car maker that used tiny billboards to get inside their competitor’s vehicles.
How one airline used a billboard that could detect planes passing overhead.
And we’ll tell you the hilarious story of a billboard stunt gone wrong that involves a giant… muffin.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk. |
| 0:24.1 | And by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts |
| 0:29.9 | and subscribe to Under the Influences, |
| 0:32.2 | but wait, there's more. |
| 0:38.9 | This is an apostrophe podcast production. |
| 0:46.5 | You're so king in it. |
| 0:51.8 | Your teeth look lighter than... You're going to love it in an instant. |
| 0:59.0 | Your teeth look wider than no no. |
| 1:07.0 | You're not you when you're hungry. |
| 1:12.4 | You're a good hands with all feet. |
| 1:20.5 | You're under the influence with Terry O'Reilly. You're under the influence with Terry O'Reilly. Back in 1962, a schoolmaster in Oxfordshire, England, had an idea. |
| 1:42.0 | He recruited three other schoolmasters who had good singing voices and formed a group. |
| 1:47.4 | They called themselves the master singers. The founder of the group, John Horix, was particularly |
| 1:54.4 | drawn to Anglican psalm chants, almost Gregorian in nature. The group's four-part harmony sounded beautiful, |
| 2:03.7 | but if you listened closely, something was amiss. |
| 2:08.9 | The chant Horrocks wrote was titled The Highway Code. |
| 2:13.1 | His group began their somber church chant, |
... |
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