One of the problems, and I know I used to have this, is it's just like, wah, my company does this and this and this and this, and aren't we so cool?

And that is akin to telling them nothing.

Well, I laugh at some of these elevator pitches, or I find them amusing because you'd need a 200-story building, you know, for the ride of the elevator to get all of that out. And this is something I call the pasta sauce principle, where, you know, if you have a pot

of sauce on the stove, the idea is if you boil that down and you reduce it, it's going to

have a lot more flavor.

The same is true for speaking.

I think there's this purge of I want to get every detail out there.

You'd be a lot better off strategically thinking, what are the two things that would

really land with this person and compel them to want to hear more?

Some shows don't need a celebrity narrator to introduce the show.

But this show dies.

In a world filled with endless opportunities, why would two men who have built 13 multi-million

dollar businesses altruistically invest five hours per day to teach you the best practice

business systems and moves that you can use? Because they believe in you. And they have

a lot of time in their hands. They started from the bottom, now they're

here. It's the Thrive Time Show starring the former U.S. Small Business Administration's

Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist

body. Dr. Robert Zuner.

Two men.

Eight kids co-created by two different women.

13 multi-million dollar businesses.

We started from the bottom now we're here.

...