Bill Creelman - The Founder + CEO of Spindrift On Becoming A Leader In The Sparkling Beverage Industry

Just the Good Stuff

Rachel Mansfield

Entrepreneurship, Health & Fitness, Nutrition, Business

4.8 • 841 Ratings

🗓️ 6 July 2020

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#23: In this episode I sit down with the Founder and CEO of our favorite sparkling water company, Spindrift. Spindrift has been my absolute favorite drink for years now. I have been a devoted customer and supporter of the brand for forever and to bring Bill Creelman, the Founder on truly is surreal to me. Bill shares everything you guys are curious about with his amazing beverage portfolio. This episode has a soft spot for me as I used to be the assistant to a CEO/Founder of a beverage company in my past life (see episode #4). Bill chats about his journey to starting Spindrift, entrepreneurship, how challenging it can be to create such a simple product, what the original Spindrift was and why they don't use natural flavors in their products. We also chat more about the product development process and where the inspiration for new flavors comes from, their unconventional road to success in retailers and trying to balance working and having a family. Thank you Garden of Life for sponsoring this episode and moderating the panel. I am so grateful to partner with such a supportive and amazing brand. Garden of Life makes all organic and non-GMO vitamins, supplements, protein powders, CBD and more. You may recognize their coconut oils and flaxseeds from my blog recipes and book recipes. But I also use their vitamins and probiotics daily. I link to all of my favorites over on my shop page, which is the best place to order from to support this podcast. For more from me, I'm over @rachLmansfield and rachLmansfield.com

Transcript

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0:00.0	Hi friends. Welcome back to Just the Good Stuff. I hope everyone had a fun, safe, and delicious for the July weekend.
0:10.7	We will actually be down at the Jersey Shore with one of Ezra's best friends and his family when this episode comes out.
0:17.9	I am so incredibly excited to be getting away from the city life for a little
0:21.9	bit again and to be able to be out in the outdoors with Ez and so he doesn't have to wear shoes
0:27.6	and he can run in the grass and in the backyard and go swimming is such, such, such, such a treat when you
0:33.3	live in the city and especially the playgrounds and all that fun stuff for all the kids. They're so closed. I was so bummed. I signed Ezra for this cute like art in the city and especially the playgrounds and all that fun stuff for all the kids,
0:38.2	they're still closed. I was so bummed. I signed Ezra for this cute, like, art in the park and
0:42.3	got the notification that wouldn't be happening. So I'm excited to be able to take him away from
0:47.0	here for a little while so we can enjoy the fresh outdoors. Now, for today's episode, for those of
0:53.1	you have been a part of my Instagram and blogging community for a while now, you guys know how much my spendriff family means to me.
1:01.0	We have been a complete spin drift obsessed family for years now.
1:05.2	Ever since we first tried it and we were buying like cases every single week, Jordan, my parents, my in-laws, everyone I know
1:11.4	is on the Spindrift train. In fact, I brought 10 cases down to the beach with me. I'm not kidding.
1:17.5	In case you aren't familiar with Spindrift, they are the most refreshing beverage in the
1:22.0	entire world, sparkling water, splash of real fruit like lemon, pineapple, lime, grape.
1:28.4	They even have a strawberry,
1:33.0	and they're very popular half and half, which is like a sparkling water take on like an Arnold Palmer type feel. So good. Spin Drift is not sponsoring this episode, just so that you guys
1:39.2	know, anytime I have a founder on, it isn't sponsored at all. And I'm so incredibly honored
1:43.6	to be bringing you guys
1:44.4	this episode with the founder of the sparkling beverage. We all know and love Bill Krillman.
1:50.7	Bill fills us in on everything we need to know about the brand, how they got started, why their
1:55.6	product stands out, where the brand is heading in the future and so much more. And as you guys
	...

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