Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 March 2024

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While search traffic continues to decline overall, we offer valuable insights on how to adapt and thrive in the evolving SEO landscape. We emphasize the importance of creating fresh and engaging content, building brand authority, optimizing click-through rates, and exploring creative link-building strategies. Additionally, we are thrilled to announce the launch of the Agency Owners Association, a community for agency owners to share growth strategies and collaborate. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association (00:42) Traffic is decreasing, but people are still searching for stuff. (02:23) SEO is not dead, but the old school approach is ineffective. (03:02) To succeed in SEO, continually update content, focus on new and trending topics, build authority, optimize click-through rates, and find creative ways to build links. (05:24) Building a brand is crucial for SEO success. (07:43) Introducing the Agency Owners Association, a community for agency owners to share growth strategies and learnings. (08:45) Neil Patel and Eric Siu discuss the importance of community for agency owners. (09:14) Neil Patel asks Eric Siu about the top three things he has done to grow Single Grain in a bad economy. (09:23) Eric Siu mentions acquisitions and super serving clients as two strategies for growth. (10:23) Neil Patel highlights the importance of hiring amazing talent and selling multiple service lines to clients to reduce churn. (12:17) Neil Patel explains how acquisitions can lead to growth by cross-selling services to existing clients. (13:37) Eric Siu emphasizes the importance of following up with leads and the middle 60% of potential customers. (14:31) Neil Patel and Eric Siu discuss the value of having practitioners as salespeople and providing free proposals to potential clients. (17:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	When it comes to hiring, the best way to search for a candidate isn't to search at all.
0:03.8	Don't search match with Indeed.
0:06.0	Indeed is your matching in hiring platform with over 350 million global monthly visitors
0:10.8	according to Indeed Data, and matching technology that helps you find
0:14.2	quality candidates fast.
0:16.2	Ditch to busy work, use Indeed for scheduling, screening and messaging to connect with candidates
0:20.4	faster.
0:21.4	And Indeed doesn't just help you hire faster. 75% of employers claim Indeed
0:25.6	delivers the highest quality matches compared to other online job sites.
0:29.2	Leveraging over 140 million qualifications and preferences daily, Indeed's matching engine is constantly learning
0:35.6	from your preferences, so the more you use Indeed, the better it gets.
0:39.4	Join more than 3.5 million businesses worldwide that use Indeed to hire great talent fast.
0:44.8	Join today by heading to Indeed.com slash Podcast 5 and get a 100 pound sponsored job credit
0:50.9	that's Indeed.com slash P O.OD-K-A-T-Z-5. Terms and conditions apply.
0:57.0	I'm Dr. Lari Santos, host of the Happiness Lab podcast. Making new friends and maintaining old
1:01.8	friendships is a great way to boost your happiness.
1:04.0	But sadly, we don't always feel up for being sociable.
1:07.0	If I was approaching a stranger, my heart would raise, I was going to throw up, I just had so much anxiety around it.
1:12.0	So in a new season of the show, I'll tackle how to make... throw up I just had so much anxiety around it.
1:12.6	So in a new season of the show, I'll tackle how to make firm friendships firmer right through to the joy you can find and talking to total strangers.
1:19.8	I'm very much enjoying your animal Prince Scarf, madam.
1:22.2	So listen to the happiness lab on the I-Heart
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.