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Perpetual Traffic

Biggest Black Friday/Cyber Monday Mistakes with Kobi Topaz

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 4 November 2022

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Should you turn off high-performing ads just because the target holiday has passed? 

On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Friday Cyber Monday(BFCM) ads. As Kobi explains, BFCM is a land grab for new clients. However, one of the finer mysteries of running ads is when to turn off an ad set. First, you want to be sure that you are not killing it off too soon. But budgets are also tight, so you need to be mindful of wasting cash.

Listen in to hear Kobi describe eight killer tips to help you decide when to kill off an ad and when to scale it for this year's Black Friday, Cyber Monday.

IN THIS EPISODE, YOU'LL LEARN:

  • Preparing for Black Friday, Cyber Monday 
  • Benefits of Ad campaign diversifications 
  • Why BFCM is a land grab for new customers
  • How to successfully leverage "Last Chance" Ads
  • Why you should never turn off a high-performing ad
  • Dos and Don'ts of running BFCM ads on Google vs. Meta
  • Budget recommendations for BFCM ads
  • What to do when your campaigns fail to drive intended results

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:


OUR PARTNERS:


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Transcript

Click on a timestamp to play from that location

0:00.0

Hello and welcome to the perpetual traffic podcast. This is your host, Ralph Burns, and this is the show we share,

0:04.7

cutting edge strategies and acquiring leads and sales for your business through paid traffic.

0:09.5

We are here with Kobe Topaz, Chief Black Friday, Cyber Monday, Galactic Strategist for the, I don't know,

0:18.0

the third power or whatever. I don't know. We got to figure out a cooler name than just what you're doing at Tier 11.

0:23.5

But so far, we have gone through the offer.

0:26.2

Make sure that you're going big there, right?

0:28.8

And none of this 10 to 15% stuff, unless you're tacking on to what you're currently doing

0:33.8

already a site-wide discount.

0:35.9

So build that up as much as possible. Make sure you do go

0:39.0

through your user experiences. That's tip number two. Build up those audiences with lead magnets and

0:43.7

video view campaigns and then make sure that you've got the right kind of setup, especially with

0:48.4

your copy. So after the break here, we're going to get into a little bit more on campaign setup.

0:53.5

Copy is obviously is the leading thing that you got to do. You're going to get into a little bit more on campaign setup. Copy is obviously is the leading

0:55.2

thing that you got to do. You're going to simulate that, but there's a couple of other elements

0:59.4

here that you can't ignore that can be the indicator or the predictor of success and or failure

1:09.1

on Black Friday's Cyber Monday. So stick around.

1:12.5

Right after the break, we'll get into those.

1:16.8

You're listening to Perpetual Traffic.

1:25.2

All right. So we are back. Welcome back to the Perpetual Traffic Podcast.

1:29.1

We're here with Kobe Topaz, and we are talking Black Friday, Cyber Monday.

1:33.7

Okay, let's continue with campaign set up here.

1:37.7

What are some of the other keys to success when it comes to setting up your campaigns?

...

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