‘Bigger than Taylor Swift’: How Bad Bunny conquered the world
This Is Why
Sky News
4.0 • 552 Ratings
🗓️ 12 December 2025
⏱️ 17 minutes
🧾️ Download transcript
Summary
He’s the most streamed artist on the planet and will headline the Super Bowl halftime show – so, who is Bad Bunny?
The star dubbed the 'King of Latin Trap’ has become a household name across the US and Latin America – but his political stance and decision to cancel concerts over fears they would be targeted by immigration raids has caused controversy.
Niall is joined by Anamaria Sayre, co-host of Alt.Latino, curator and producer for NPR’s Tiny Desk Concerts, to understand Bad Bunny’s career to date and what could be next.
Producers: Soila Apparicio, Emily Hulme & Natalie Ktena
Editor: Mike Bovill
Transcript
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| 0:00.0 | Sky News, the full story first. |
| 0:09.7 | Coming up, he's the triple Grammy-winning Super Bowl halftime headlining, |
| 0:14.7 | multi-billion streaming Puerto Rican musician that you might never have heard of. |
| 0:19.1 | So, who is Bad Bunny? |
| 0:22.5 | Hans, the G-C-E. |
| 0:24.6 | I'm whispering because... |
| 0:25.8 | As the Queen. |
| 0:26.9 | Queen of social media. |
| 0:28.4 | It's about time for my AS-GMR series. |
| 0:32.0 | So I'm recording this on my phone, |
| 0:34.1 | and then I'm going to use Canva to edit and upload it. |
| 0:37.1 | Oh, sorry, babes. I'll make that a whisper |
| 0:39.3 | when I edit it. Anyways, Canva makes social media edit so easy. I'll upload this in a minute. |
| 0:47.9 | Canva. Make everything iconic. How do I stop recording, Darren? |
| 0:52.0 | For unlimited all-day travel in London, think TFL. |
| 0:56.0 | With the daily cap fair frozen until March 2027, travel as much as you like on tube, |
| 1:02.0 | bus, Elizabeth Line, DLR and Overground, knowing you'll never pay any more than £8.0.0. |
| 1:10.0 | Download TFL go to plan your journey. |
| 1:13.1 | To the Mayor of London and TFL, every journey matters. |
| 1:16.7 | Always use the same card of device when touching in and out for full terms and conditions such TFL fare capping. |
| 1:27.3 | Music is always, it will be my everything. |
| 1:33.7 | I was on stage in Puerto Rico last night. |
... |
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