We collectively Crossfitters, affiliates, trainers.

You are, Crossfitters are the leading force in the world today in the war on chronic disease.

70% of the people that die die from chronic disease around the world.

Medicine has no solution. You do.

The shortages in professional trainers, not clients.

Challenging successfully, fighting chronic disease, it is you and you alone.

We sit collectively in unique possession of an elegant solution to the world's most vexing problem.

And I'm going to tell you that the American beverage association is the enemy.

That's the other side of the whole effort. Excellence is obvious to everyone. It's just that easy.

Knopfman has brought to you in part by the CrossFit affiliates.

I've been playing that intro for a few weeks now.

I think like maybe right before the start of the open.

And that intro has kind of been leading up to today's show.

Something I've been talking about for a long time,

wanting to kind of put together a show on the whole entire Crush Big Soda and what I believe

has led up to the situation that we are in right now as the CrossFit community, meaning

where is CrossFit going? What's happening over at a Berkshire? Like, why can it get sold? Like,

why is it just seem to be stuck in kind of this like treading water, uh, situation? And, like, why can it get sold? Like, why is it just seem to be stuck in kind of this, like,

treading water situation? And I also want to talk a little bit about the Crush Big Soda tour.

I got some, a couple of video clips lined up, but I'm just going to kind of walk you guys through

everything that happened with the Crush Big Soda, with the hit piece that was done on CrossFit,

the lawsuit that happened with CrossFit, why I believe CrossFit was sold, just never waste

...