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I recently started shopping for a couch online.

I looked at a few options, and now my entire Instagram feed seems to be ads for couches.

Or rugs to match those couches or tables.

For some reason, there's also an ad for a candle that smells like tennis balls.

It's happened to all of us, and it's a sad reality.

You can't shop online without websites keeping track.

Well, it turns out brick and mortar shops may not be much more private.

A large number of retailers and grocery stores have been using facial recognition technology

to keep tabs on their customers.

Rico's Rebecca Hyowile has been talking with experts in privacy advocates who are working

to put an end to this practice.

She joins us now.

Hey, Rebecca.

Hey.

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