Big retail companies are paying influencers to help them with their TikTok presence
Marketplace Tech
Marketplace
4.5 • 1.3K Ratings
🗓️ 6 March 2023
⏱️ 5 minutes
🧾️ Download transcript
Summary
Social media influencers are on lots of platforms: Instagram, YouTube and, more and more these days, TikTok. Amazon and Walmart are getting help from content creators to keep their brand present on TikTok, all while the creators become influencers and earn money in the process.
Transcript
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| 0:00.0 | Our retail giants are making their way onto TikToks for you page. |
| 0:06.5 | From American public media, this is Marketplace Tech. |
| 0:09.4 | I'm Megan McCarty-Carrie-No. |
| 0:11.6 | Marketers have been pulling back from online advertising as the economy has slowed since |
| 0:25.9 | last year. |
| 0:27.4 | One platform continues to see Add Dollars grow TikTok, and it's not just traditional branded |
| 0:33.9 | content that's drawing investment, but unboxing videos, product reviews, demos, all made by |
| 0:40.6 | creators who earn commissions when users click through to buy a product, usually from a certain |
| 0:47.0 | retail giant. Our producer, Jesus Alvarado, took a look inside the burgeoning TikTok influencer |
| 0:54.1 | At the start of this year, Sal Farzeen decided to quit his corporate desk job to become a full-time |
| 0:59.7 | content creator. He reviews all kinds of products on TikTok. |
| 1:04.4 | This rugged AirBuds case has a lock to secure, this crazy product is supposed to simplify the |
| 1:08.7 | clean-up product. His gadget has an auto-retractable ceramic ballad-aid as they use it. |
| 1:12.0 | Farzeen mostly reviews products from Amazon, which he purchases, |
| 1:15.8 | and primarily within the home, tech, and just overall lifestyle products is really where I focused on. |
| 1:20.9 | He made his debut on TikTok during the first few months of the pandemic. Remember, |
| 1:25.3 | when we were all stuck inside, scrolling on our phones for products to yassify our homes, |
| 1:30.2 | and Farzeen's product reviews resonated. After three days and only posting three videos, |
| 1:36.8 | my channel grew from zero to 50,000 followers, he joined Amazon's influencer program, |
| 1:43.1 | which capitalizes on the creative videos of thousands of TikTok users. |
| 1:48.1 | Video is now king. |
| 1:50.1 | Mekar Waski is a CEO of a marketing agency called Obviously. She says, |
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