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Uncanny Valley | WIRED

BIG INTV: Matthew Prince Wants AI Companies to Pay for Their Sins

Uncanny Valley | WIRED

WIRED

Technology

4.1572 Ratings

🗓️ 16 September 2025

⏱️ 48 minutes

🧾️ Download transcript

Summary

The CEO of Cloudflare – the internet’s bodyguard - sits down with Katie to talk about his efforts to make the AI money machine start benefiting creators. Cloudflare’s new blocker tool required AI platforms to “pay per crawl.” 

Join WIRED’s best and brightest on Uncanny Valley as they dissect the collision of tech, politics, finance, and business, from Alexis Ohanian's newest tech venture to the effects of inaccurate information from artificial intelligence (AI) chatbots on social protests.

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Transcript

Click on a timestamp to play from that location

0:00.0

From Wired, this is the big interview. I'm Katie Drummond.

0:07.0

After his first startup got sued by the porn industry, you'd think Matthew Prince would lay low for a while.

0:12.0

Instead, he went to Harvard Business School and came up with another idea, Cloudflare.

0:17.0

The company officially launched in 2010. The basic idea?

0:20.0

Act as a middleman between websites,

0:22.3

apps, and their visitors. Cloudflare works similarly to a bodyguard for the internet. It filters

0:27.6

out bad traffic, keeps websites safe, makes them load faster, and stops them from crashing when

0:32.7

too many people visit at once. You've used the internet with Cloudflare's help today, I guarantee it, without even knowing

0:39.3

it.

0:40.3

Prince continues to evolve the way Cloudflare works.

0:42.3

The company recently made news after introducing a new blocker tool targeted at unauthorized

0:47.3

AI content scraping.

0:49.3

The tool effectively creates a pay-per-crawl model, requiring content-hunting AI platforms to pay for what they want to access.

1:03.4

Good to have you here, Matthew. Thanks for having me. Oh, I'm delighted. Now, you should have been warned

1:09.0

ahead of time, but you probably weren't. We always

1:11.3

start these conversations with some rapid fire questions, like a warm-up. Sound good? Sort of like

1:17.7

wind-sprints or something. Exactly. We're going to wind-sprint our way through some questions.

1:23.3

What's the most embarrassing thing that regularly shows up in your feeds?

1:29.3

That regularly shows up in my feeds.

1:31.2

Probably just all the political content on X is pretty embarrassing.

1:35.8

It is embarrassing.

1:36.6

It's an embarrassing country right now.

...

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