You're listening to away with words, the show about language, and how we use it, I'm Grant Barrett.

And I'm Martha Barnett.

Here is a wonderful word that's making the rounds in Japan.

It's typa, T-A-I-P-A.

And typa refers to the level of satisfaction gained compared with the time spent.

And like many Japanese neologisms, it's a shortening of other words.

Typa comes from Taimu Pa-Fol-Monsu, which is borrowed from the English time performance.

And typa is particularly popular among younger folks, especially those born between 1995 and 2010.

If you want optimum typa or time performance, you might watch a film or listen to a podcast at twice the normal speed.

Or you might look for recut versions of a movie that just show the major plot points or skip to the songs that you like in a playlist.

And Grant, I certainly seek out typa when I'm listening to audiobooks.

I often turn them a little bit faster than what they should be.

Oh, really?

Yeah, I used to do that, and I started realizing it was affecting my day-to-day conversation with people where the level was dragging around me.

I had to go back to normal speed.

Is that right?

Yeah, yeah.

But typa, what a word for the modern age, where we're just trying to cram more life into the time we're given.

Right, right.

We're being inundated with so much media, and so how do you speed things up so that you get through it all?

But we feel so obligated to consume the media that we're presented with, whether it be in text or video or audio form.

We feel obligated.

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