Big Business Growth: Strategy Marketing with Seth Godin (a.k.a. Willy Wonka)

The Jasmine Star Show

Jasmine Star

Jasmine Star, Business, Start A Business, Instagram Growth, Social Media, Business Strategy, Online Marketing, Business Tips, Entrepreneurship, Social Curator, Marketing, Photographer, Social Media Strategy, Photography

4.9 • 2.7K Ratings

🗓️ 22 October 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s not every day that one gets to pick the brain of an industry hall of famer… and that’s why, friend, today you’re in for a treat.I’m beyond thrilled to welcome back Seth Godin—the marketing genius, best-selling author, and thought leader—for round two on the podcast.From the get-go, Seth and I explored the profound difference between marketing and advertising. Spoiler alert: it's all about creating meaningful connections and truly understanding your audience's needs.We’re diving DEEP into...

Transcript

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0:00.0	Welcome to the Jasmine Star Show, a place where we get to talk about business mindset and y'all know I love marketing, but I love marketing when I am batting outside of my league, when I get to watch the man the myth the legend talk I
0:15.8	ideate and share everything he knows about marketing I couldn't be more honored
0:20.0	and excited to welcome back for the second time Seth go into the Jazz and Star
0:23.9	podcast Seth thank you so much for being here you are not out of your lead you are the
0:27.6	holy I will not deny that compliment. You know as a deep, deep reader and lover of your books and your blog, one of the things that I have to admire so deeply is the deep empathy that you share with the people and when you create you're coming from a very
0:47.2	empathetic place and I feel it in your reading and writing and so as we talk about marketing and
0:51.8	as the landscape and marketing has changed so wildly since you began marketing and what it looks like today, it feels like, and I haven't been doing it as long as you have, but it feels like with each progressive iteration of marketing, it seems like empathy with each progressive iteration of marketing
1:04.0	it seems like empathy has a tendency to get a little bit less
1:07.0	and a little bit less and a little bit less
1:09.0	as we talk about marketing,
1:11.0	as we talk about strategy.
1:12.0	This is a zone I love. How do we first and foremost keep
1:15.4	empathy at the forefront of our marketing but right now our conversation as well?
1:18.8	You know cookies are food and so is tofu.
1:23.4	But if we can keep confusing them back and forth,
1:26.5	we're never going to get anymore.
1:28.2	So marketing doesn't mean what some people think it meets. Some people think that marketing is hustle and hype,
1:37.0	that it's clicks and views, that it's interrupting people and comeons. I don't think that's what marketing is. And my 25 or 30 years of writing
1:47.0	about this has gone to great pains to point out that marketing and advertising used to be the same thing and they're not anymore.
1:56.2	And so the people who are stressed are stressed because they are running faster in the wrong
2:02.0	direction.
2:03.6	They are stressed because they think they have a marketing problem
	...

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