So the Big 12's next move could be all about the television contract.

I'm Pete Mundo.

We're Heartland College Sports, and we are so glad you're here joining us as always as a part of the show.

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And thanks, as always, for being here.

So you probably saw the news this week that the Big 12 conference landed a multi-billion

dollar private equity deal with this company Redbird.

And you're probably like, what's this all about?

Well, two things.

One is cash infusion for the schools, but the other part of this is about the next TV contract for the Big 12 come 2031.

Brett Yormark is already thinking about that next step.

And the reason that this matters, the reason that all this is intertwined is because this group,

Redbird, this private equity firm that the Big 12 got in bed with here and became official

this week is a part owner in Paramount.

And Paramount, if you're not a media person, owns CBS and owns TNT.

And that means that the Big 12, which already is in bed with TNT, they've got that one football

game or a couple of football games a year. This is now a scenario for the Big 12 conference

where they can be looking at 2031 and saying, wait,

we've already got a deal with this private equity company that has stake in Paramount,

which owns CBS and T&T. There you go. That's it right there. That's how Brett Yormark is playing 3D chess, where these other commissioners, don't get me wrong.

The SEC and the Big Ten are printing money, but Brett Yormark's got to think in a different way.

The Big 12 is not the SEC.

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