New Balance recently announced the addition of All-American Cooper Flagg to the NB family,

joining Cameron Brink and an elite player roster in the brand's mission of growing the game with the next generation of athletes.

In part of New Balance's ongoing commitment to supporting athletes off the court,

the Boston-based brand plans to work with Cooper on community initiatives in his home state of Maine.

To shop the two-way V-5, Hessilo V2, and all new balance basketball products, visit

newbalance.com today.

The disrespect in the Big 12 conference is real, and I'll explain why.

I'm Pete Mundo.

We're Heartland College Sports.

We cover the Big 12.

We are glad that you are

here as always as a part of the show. Welcome in. We've got most of the Big 12 bowl games in the

book. Still a couple to go. And as you guys roll in, we appreciate that. Let us know where

you're watching from. We'll give you guys shoutouts, the big towns,

the small towns, all over the heartland of the country. But just know this much. With the majority

of the bowl games in the books, six of the eight are done. You cannot deny that anti-Big 12 bias

is real at ESPN.

Watching these games, listening to the announcers, looking at the coverage, it is indisputable.

And if you're just rolling in and you're new to the show, make sure you're subscribed.

It doesn't cost you anything.

Helps us keep growing.

We appreciate you doing that on YouTube, on the podcast, Apple, Spotify,

...