Biden's Influencers
Recode Daily
Recode
4.6 • 1.3K Ratings
🗓️ 25 September 2020
⏱️ 7 minutes
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| 0:35.0 | During a 5 election year, campaign workers would be going door to door right about now, |
| 0:47.0 | looking for those final votes. |
| 0:50.0 | This year, for sort of obvious reasons reasons they can't do that. |
| 0:53.2 | So the campaigns have had to get creative about reaching voters where they are. |
| 0:58.0 | My colleague Rebecca Hilewell recently wrote about one of the ways that the Biden campaign has been reaching voters. |
| 1:03.6 | Rebecca, thanks for joining us. |
| 1:05.3 | Hey, thanks so much for having me. |
| 1:07.0 | So what has the Biden campaign been doing to get out the vote this year? |
| 1:09.4 | Tell me about it. |
| 1:10.4 | One of the things I found really interesting about the Biden campaign this cycle is that they've turned to influencers and you know it's not particularly surprising that a presidential candidate is trying to make use of celebrities or people who are |
| 1:23.6 | otherwise popular but I think what sort of you know novel about this year is that the |
| 1:28.6 | pandemic is meant that in-person campaigning comes with health hazards and everyone's thinking well what's |
| 1:34.2 | the best thing we can do with the internet and for the Biden campaign that's |
| 1:37.9 | meant not only trying to build his own online audience which you know can take |
| 1:41.9 | an incredible amount of work but trying to borrow the online |
| 1:44.8 | audiences that have already been built by influencers who have popularity on the internet. |
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