LinkedIn presents.

I'm Rufus Griskem.

And this is the next big idea.

That man yearning, pleading, begging to ride his bicycle.

Is, of course, Queen's lead singer, Freddie Mercury.

And Freddie, I could not sympathize more.

Here's something I read recently.

Bike riding is the best way I know to reach an altered consciousness,

not an anobald or enlightened state, exactly, but definitely an enlivened one.

A bike ride is better than yoga or wine or weed.

It runs neck and neck with sex and coffee.

It's also in my experience, an antidote for writer's block.

If you're stuck, if you need to un-gum the synapses and lift dust off the cerebral lobes,

take a trip on two wheels and the words will begin tumbling out.

Those words tumbled out of the un-gum synapses of a guy named Jody Rosen.

He's a contributing writer at the Neurotimes magazine and a bike nut

who's just published a rousing and sometimes a rousing book called Two Wheels Good.

His subtitle, I love this, is the history and mystery of the bicycle.

The mystery is why it took so long for the bike to come into being.

We've had the engineering know-how since at least the middle ages,

and yet the first bike didn't come into existence until the 19th century,

a decade and a half after the invention of the steam locomotive.

...