About 10 years ago I introduced a good friend of mine to the world of craft beer and eventually

home brewing. Now prior to this he was an intermittent drinker of Guinness in the occasional

Budlight, though within just a few months his refrigerator had been taken over by cans and bottles of beer that earlier that year he'd never heard of.

His excitement was palpable and in his plight to learn more about this newfound love,

he stumbled on a website where users were free to provide their feedback on basically every beer in existence.

My buddy created his very own beer advocate account and soon joined the troop of drinkers leaving

their ratings and reviews.

I'd occasionally pop in to see what others thought about the beers I was considering buying and I noticed a few things that made me question the veracity of these reviews.

You're listening to the Brulosophy podcast. I'm your host, Marshall Shot, and in this episode,

contributor Matt Del Fiaco is back for the second part of our series on Bias in Beer.

And I am so excited to finish this one out because I mean I guess in no way are we finishing it out right there's just so much more to talk about but it's it's one of my favorite topics and I think some of the studies that we're going to be discussing today,

especially the ways in which your senses are very reliant on one another

for their actual perception and they're very interwoven.

It's going to be a fantastic continuation of this

discussion and I am super excited to hear about that beer advocate story

because I actually have no idea where you're going with it.

Yeah, no so my thing what I started to notice was I'd hop on and I would look at these reviews and I'd say, you know, one person would be saying all of these things.

And if you haven't been to a beer rating site like that, there's now rate beer and there's other beer rating sites as well.

People do it on their blogs.

They usually will leave, you know, like appearance,

aroma, flavor, mouth feel,

and then to give their summation of it.

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