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Business Buffet

BI001 - Starting a Business in Social Media Management

Business Buffet

Ed Bejarana

Marketing, Business, Business Strategies, Entrepreneurship, Business Tips, Small Business, Leadership

1981 Ratings

🗓️ 9 January 2020

⏱️ 15 minutes

🧾️ Download transcript

Summary

Starting a Business in Social Media Management

Transcript

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0:00.0

We have all wondered what are the ups and downs of different types of businesses.

0:15.1

As business owners, we've even wondered if starting another business is the best option.

0:20.9

Business buffet ingredients is meant to give you a taste for what it takes to start and successfully

0:27.0

run a business.

0:28.6

We'll reach out into the world of business and interview success stories and present them

0:33.6

on our smorgas forward of business helping options.

0:41.0

Strap in and get ready to taste the finer business points. Welcome to the first episode of the business ingredients. Today we're going to talk

0:49.2

about starting a business in social media management.

0:59.3

What started out originally as a fun way to connect with family and friends quickly became a very profitable business.

1:04.4

But it's not something that's for the faint at heart.

1:08.5

It's not something that you can just jump into without any skill.

1:12.8

The social media marketing business does require quite an extensive background,

1:19.5

not just in technology, but in all facets of life.

1:24.7

Keep in mind, this business didn't even exist 10 years ago. This is a brand new

1:31.3

business opportunity. And then lots of people jumped into this field thinking that it would be a

1:37.5

quick way to make money and really sell time and provide a service to business owners all across America.

1:45.4

The problem is, is while there are a lot of social media managers,

1:50.9

there's not a lot of very good ones.

1:53.3

And as a result, small business people have really been burnt over time.

1:57.2

So in essence, what is a social media business? A social media business is really a time

2:04.8

management business. This is a business that is pulling together knowledge based upon a target

2:12.4

customer persona that is established by, in cooperation or by the client themselves. And it's your job as the

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