Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 25 November 2025
⏱️ 29 minutes
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Summary
This Thursday marks the 99th annual Macy’s Thanksgiving Day Parade, and Macy’s Inc. chairman and CEO Tony Spring joins Rapid Response with a behind-the-scenes preview of what to expect. It’s been a tumultuous year for the legacy retailer, shaped by new tariffs, shifting consumer habits, and the constant flip between “wartime” and “peacetime” leadership. Spring shares why his team is now on “version twenty-seven of the plan,” how Macy’s is entering the AI era, and what it really means to court the next generation of shoppers while staying grounded in “balance, not hype.”
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Transcript
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| 1:42.4 | I think we're on version number 27 of our forecast and plan because of the interesting |
| 1:49.1 | environment that we're operating in 2025. |
| 1:52.1 | On Tuesdays, I might have to be a peacetime leader, and on the first day of November, |
| 1:57.5 | you may need to be a wartime leader. |
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