Beyond the Beat: The Influence of Music on Paul Schmidt's Marketing Innovation

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 28 July 2025

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Paul Schmidt's early passion for music laid the foundation for his understanding of creativity as a driving force in both the arts and business. This connection between music and marketing is particularly relevant in today’s digital landscape, where innovative thinking is essential for standing out in a crowded marketplace. Paul believes that those who can blend creativity with technical expertise are often the ones who succeed in digital marketing, as they can craft compelling narratives that resonate with audiences.

Transcript

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0:00.0	there's a lot of options for organizing your business data out there from from hubspot to to asana
0:06.9	to monday.com like there's lots of different tools out out there but it's it's thinking about okay
0:12.2	you're small business but where again where do you want to be in five years from now and what kind of like
0:17.1	a tool set is going to be help scale with you as you start to grow. And as you start to
0:22.7	grow, it's not going to like create such a cost and overhead burden that it's going to slow you down.
0:29.0	Step into the world of success with your brand amplified, the ultimate podcast designed to unravel
0:35.1	the intricacies of thriving businesses. I'm your host, Onika Jackson,
0:39.5	and I'm on a mission to uncover the stories, strategies, and secrets that have propelled
0:44.6	entrepreneurs and business leaders to success. I feel like there is definitely an energy
0:53.1	between people in digital media and people who are
0:56.5	musically inclined.
0:58.0	They see a lot of that.
0:59.4	And I think often those are the people that are best, the creative minds, that can come to
1:04.3	our world of digital marketing, innovation, AI, and create magic.
1:09.7	And Paul Schmidt, I think that is exactly who you are.
1:13.1	You're the VP of Marketing Innovation at SmartBug Media, and I'm really thrilled to have you here today.
1:18.5	Thanks for having me, O'Ika. Looking forward to today's conversation.
1:22.2	Yeah, so let's talk about that. Let's rewind a little bit because you did start out as a music major,
1:27.1	and you still are a performing musician. That's rewind a little bit because you did start out as a music major and you still
1:27.7	are a performing musician. That's right. Yeah. Looking back in early part of my career,
1:33.5	I was really gunning for being the drummer on stage. And that's really what I wanted to, I foresaw
1:39.3	myself doing for my entire life. And, you know, I have, though my career didn't pan out to be doing that, or at least where we are today, you know, music still is a big part of my life. Creativity is a big part of my life. And yeah, early days of, you know, before I got into marketing and what I do today, it was really, you know, spent honing my craft and playing percussion, learning music, studying music.
	...

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