Beyond Meat vs Impossible Burger | Interview | 5

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 13 November 2024

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Beyond Meat and Impossible Burger boomed in the 2010s, but changing tastes have turned their sizzle into a fizzle. And as they continue to slide deeper into debt, these companies have struggled to get back on top of the plant-based food chain. . What’s next for these meatless giants? Jason Kartalian and Mike Keller, co-hosts of the podcast Vegan Hacks, join David to discuss the future of Beyond Meat, Impossible Burger, and the meatless meat market as a whole.

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Wonderly Plus subscribers can binge all episodes of Business Wars Beyond Meat versus Impossible Burger early and ad-free right now.
0:08.3	Join Wonderly Plus in the Wondery app or Apple Podcasts.
0:15.4	I'm David Brown, and this is Business Wars. In the 2010's fake meat that tasted real was all the rage.
0:52.1	The companies beyond meat and Impossible Foods revolutionized what a
0:55.5	plant-based burger could taste like. It's actually really good. Can you believe this chicken
1:00.6	salad? Chicken salad? Tasted. It actually does, Ethan. And I have a long relationship with
1:05.3	meat, so I was very worried. Very good. That's a video from 2014 when Beyond Meat founder Ethan Brown introduced his product to the team
1:14.0	at CBS this morning.
1:15.8	Over the course of a decade, these companies started winning over the hearts and stomachs
1:20.6	of vegans and omnivores alike, whether you were concerned about climate change or animal
1:26.0	welfare or just wanted to eat less meat.
1:29.2	Beyond Meat and Impossible burgers filled a void.
1:32.7	They even made their way onto fast food menus.
1:35.4	Introducing the new Mcplant, made with the first plant-based patty worthy of being called a McDonald's burger.
1:42.8	Introducing the Impossible Whopper with a patty made from plants, no beef.
1:46.9	No beef.
1:47.5	I've never had plants taste like beef before.
1:49.5	But these days, it seems like the plant-based patty sizzle is more of a fizzle.
1:55.1	The publicly traded beyond meat continues to suffer losses year over year.
1:59.5	Meanwhile, the privately held Impossible Foods has struggled to turn a profit.
2:04.3	This has many wondering, was the plant-based meat market just another food fad?
2:09.3	And what can these companies do to get back in the game?
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Wondery, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Wondery and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.