Beyond Meat vs Impossible Burger | Beefing Up, Chowing Down | 3

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 30 October 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s 2019 and plant-based meats are on fire. But they’re also under fire. Supporters of the beef industry start a food fight with the plant-based meat industry. It kicks off on Super Bowl Sunday, with an aggressive TV ad. But Pat Brown’s Impossible Foods fights back with an ad of its own. Meanwhile, Ethan Brown pushes Beyond Meat to grow at all costs. As debts mount, Ethan tries to get the king of burgers, McDonald’s, to bite on a new plant-based patty. And, as the heat turns up at both companies due to pandemic-induced demand for their products, some employees get queasy about their company’s founders.

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Transcript

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0:00.0	Wunderry Plus subscribers can binge all episodes of Business Wars Beyond Meat
0:04.4	versus Impossible Burger early and ad-free right now. Join Wundery Plus in the
0:09.4	Wundery app or Apple Podcasts. It's a warm summer's day, 2019 in
0:20.0	It's a warm summer's day, 2019 in Redwood City, California.
0:25.0	Inside a brightly lit conference room at Impossible Foods Headquarters,
0:29.0	a sweaty Pat Brown tugs at the collar of his t-shirt.
0:32.0	It's emblazoned with a no-cows logo.
0:35.0	Pat, the biochem professor who is this company's founder, isn't just hot, he's bored.
0:42.0	He and a team of executives are attending an employee review.
0:45.6	The executives want to promote some employees who have been working hard to get the
0:50.0	impossible burger into grocery stores for the first time.
0:53.6	But Pat just wants to get back to his research.
0:56.6	Hey, let's move this along.
0:58.6	We have a lot of work to do in the lab that's more important than
1:01.0	yammering about job titles.
1:03.0	Pat's outburst momentarily silences the meeting's leader.
1:07.0	He's Dennis Woodside, a square-jawed gray-haired middle-aged attorney-turned-execututive who left his job as chief operating officer at
1:14.6	Dropbox to become president of Impossible Foods and ramp up the company's operations
1:19.7	ahead of its grocery store debut. Woodside Clairs at Pat.
1:24.4	I'm sorry, Pat, but this management stuff is important too.
1:28.1	We've got 10 people who've done a great job here and need to be recognized with raises
1:32.1	and new titles.
	...

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