Beyond Meat's Ethan Brown: "Burger 2.0"

The Times Tech Podcast

Will Morley

Business, Unknown, Technology

4.9 • 654 Ratings

🗓️ 1 June 2018

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Sunday Times’s tech correspondent Danny Fortson brings on Ethan Brown, founder of Beyond Meat, on why he got into “clean meat” (4:15), treating the problem like climate change (6:00), the four building blocks of meat (8:15), the problems he is trying to solve (9:15), growing up around a farm (13:00), his first career in green energy (15:00), starting in 2009 with "chicken wood chips" from Taiwan (17:30), why smell matters (18:45), the centrality of meat in life (21:30), recreating the cow through plants (23:45), attracting Kleiner Perkins, Bill Gates and other investors (25:15), going into battle over the word “meat” (29:15), how scientific progress has made “clean meat” possible (33:00), coming to Europe (35:15), why it costs more (36:55), whether we are at “peak cow” (40:10), his worst day of work (42:15), why he invited “Big Meat” into the company (44:00), and the taste test (45:25).

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Transcript

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0:00.0	At New Balance, we believe if you run, you're a runner, however you choose to do it.
0:10.0	Because when you're not worried about doing things the right way, you're free to discover your way.
0:16.0	And that's what running's all about.
0:24.1	Run your way at newbalance.com slash running.
0:32.1	Welcome to Danny in the Valley, your weekly dispatch from deep inside the Silicon Valley Future Machine.
0:38.8	Before we get to today's show, which was recorded on location in Los Angeles this week,
0:44.8	I want to let you know that as promised, we have a double episode.
0:48.6	So in your feed alongside my upcoming interview here with Ethan Brown, who is the founder of Beyond Meat,
0:54.6	you should have a bonus episode, and it's a fun one, so check that out.
0:59.0	But now, we sally forth.
1:01.5	There are subjects to cover, burgers to eat, and the world to save.
1:06.1	So let's get to it.
1:07.3	Yo, technology.
1:10.0	What is it all about? About 14% of the total greenhouse gas emissions can be attributed to Latter Yo. Technology. What is it all about?
1:11.5	About 14% of the total greenhouse gas emissions can be attributed to livestock simply breathing.
1:16.4	And when they breathe, they respire carbon.
1:18.2	There's this unnatural number of animals on the earth surface because of agriculture.
1:22.0	Right.
1:22.2	Because this reliance on the animal to produce meat.
1:25.4	Why keep doing that if you don't have to?
1:28.8	On the program this week, we have Ethan Brown, who is the founder of Beyond Meat,
1:34.0	which has taken an entirely different tack on the veggie burger,
	...

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