Hello, I'm Georgia Courage Cole and welcome to today's Sherlock's Middle East

Team podcast, I'm going to say.

I couldn't be happier to be joined today by Amrita Singh, Shurlux's fashion and content editor

and our newly appointed to Mara Jabby,illaps, his editor-in-chief.

I'm with the dream team. We've been slowly but surely trying to pull together the right team.

We've been working together since last summer. We met you tomorrow and you came on as a contributor.

Oh yeah. And I remember being here in February and same. Tomorrow, do you have a full-time job. I really think you should come up to a lot until time.

I remember that. I've covered you very well.

And here we are. Here we are. I've been here we are. I've been here the last few days. Everywhere I go, all I hear is everyone reading about you too. I'm so excited for what we started.

I think since we launched last year, things have just gone from like zero to 100 in a really short space of time. You're not the only one to say that actually. A lot of people say that. I mean, every time I meet someone, they're like, oh my God, she relaxes everywhere. She relax is amazing. She likes is so it's so nice to do that. I was having dinner with her on the podcast, but she's kind of written and divine. She said, you've come into the market aggressively but beautifully. And I was like, oh, I don't know. I don't know if we'd be aggressive. I was like, maybe authentically. And she was like, yeah, okay, okay, confidently, confidently. But we've had such a great response to really watch the site in October. I think actually a lot of this market was already following the UK Shillux.

And I think the excitement that having one here that was relative to everyone here,

the excitement that it bought was like phenomenal.

And actually I remember doing our first focus group and everybody said we're viewing your content. We love your content but we can't have to shop your content anyway and now they're shopping your amazing fashion pics. Especially Amriton they're like so excited about it. I know. They're like Amita what are you posting next and I'm like I like, I don't know what I love the time. Don't know yet.

Come back to me next week.

But it's all on sheer luck, Middle East, guys. Can we talk before we start about what you're wearing? This is the moment you said it's vintage. It is. It is from a boutique called New Belle Bag. This woman, her name is Satyana. She does an amazing, she has an amazing boutique in Beirut.

And all her vintage pieces are so beautiful.

And I mean, this is just...

I mean, this is just... is Satyana. She has an amazing boutique in Beirut and all her vintage pieces are so beautiful.

And I'm Rita, this is just seriously cool. I'm obsessed. I'm obsessed with this one brand.

It's a homegrown label by Bugessa.

Just love it. I love it. I love it. I love this.

For listeners, I've run out of the room. Keep talking.

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