Hey, good evening everybody. We've got a bit of Diddy news, a bit of Jay-Z news.

We've got some Ashton Coucher.

And the main story, though, is Beyonce safeguarding Blue Ivy's brand.

Like we said in the very beginning, it's all about the value of the brands to these people

when they get hit with heinous allegations the value of the brands drops off a cliff a slippery slope

they can try to slow down but are very rarely successful enough to do so as we've seen

with diddy did he's gone woo j z is just over the cliff right now and trying to climb back up and get back to the top.

He's not started his big fall yet.

All right.

But they are looking out for the value of the brands.

A story that's come out today in the blast.

Beyonce is keen on shielding Blue Ivy's brand after the R-word scandal.

She recently received the green light to trademark her 12-year-old daughter's name, Blue Ivy,

which sources believe will allow the soon-to-be teen to have a career that is robust yet adaptable to future aspirations how would you say parlaying your fame?

Generational nepotism.

Before this recent approval, Beyonce had made two attempts

to secure the trademark, but faced various complications. Now, you may be wondering, folks,

why Beyonce is so desperate to safeguard Blue Ivy's brand after receiving this approval to

trademark the name according to the sun the previous attempts had faced

obstacles and those obstacles had to be resolved to get this thing approved the

trademarking and now she's moving forward to the progress and process in the wake of Jay-Z getting embroiled in the R-word allegations.

So PR expert Grace McCormick, founder of Lightfinder PR, said that Beyonce's decision to move ahead with Blue Ivy's trademark quote reflects her keen

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