Beware of meta changing your Facebook and Instagram ad settings on you, okay?

I'm a Facebook ad manager.

Hi.

And I recently had a coaching call where the client was in launch mode and you know what happened?

They had an agency in the past run their ads.

And now they're running their own ads no bad

experience with the agency just it didn't make sense profit wise so they had set up

their own ads and I was looking at their ads because that's what I do in

one-on-one coaching and I noticed their lead cost was dramatically cheaper than it was when the agency was running their ads so I'm like

oh red flag let's dive into this because either the agency had no idea what they're

doing I highly doubt that because I actually know the person who ran the agency

or my client who was doing one-on-one ad coaching for had just discovered like the

ultimate unlock to

super cheap leads or there was some setting that happened to be done wrong. And so what happened is

there was a setting that was missed. And so they had duplicated the agency's ads. And there was this

little setting that was missed and so I'm

going to talk about that setting and make sure that you don't miss that when you

duplicate your own ad sets or ad campaigns and then also I'm going to tell you

about these suggestions that meta makes like don't you just love it when you

set up some new ads and meta,

you've probably seen, as I'm clicking on the screen here,

you've probably seen, and by the way,

...