Beverley Cheng, Founder of Born To Sweat: Entering the Fitness Blogging Space, Tangible Steps for Growth, Going from Blog to Business, Tips for Releasing an E-Book, Launching A Newsletter, Pinterest for Business and Bouncing Back From An Indulgent Weekend
The Dream Bigger Podcast
Siffat Haider
4.8 • 625 Ratings
🗓️ 15 July 2019
⏱️ 45 minutes
🧾️ Download transcript
Summary
On today's episode I'm chatting with Beverley Cheng. Beverley is a fitness expert and the Founder of Born To Sweat, a fitness blog and brand. While so many people have blogs, Beverley is an example of someone who successfully turned her blog into a business, starting with e-books and workout classes and evolving into week-long fitness retreats.
We talk about how Beverley got into the fitness industry and turned her passion into a business. While Beverley is a fitness expert, she’s also a very strong and smart entrepreneur, so I wanted to focus our conversation how she managed to take her social media and turn it into a successful brand. We talk about how to enter the fitness blogging space, tangible tips for going viral, tips for releasing an e-book, how she planned and marketed her retreat (it sold out), Pinterest for business and so much more. And we also get into fitness tips like what to do if you’re a beginner, 3 tips for shaping up, and promoting a life of balance. Whether you’re looking to get into blogging or wanting to turn your social media business into a brand, this is one episode you shouldn’t miss!
To connect with Beverley, click HERE
To learn more about Born to Sweat, click HERE
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Transcript
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| 0:00.0 | Hey guys and welcome back to the Dream Bigger podcast. I'm your host SIF and I'm the founder of |
| 0:16.3 | icing and glitter, which is a blog, Instagram page, and YouTube channel. If you've been tuning into the podcast for a while now, you'll know that I release an |
| 0:24.4 | episode every Monday, but missed the last two weeks. |
| 0:27.7 | And the reason is because I'm currently recovering from pretty severe burnout. |
| 0:33.1 | So I'd traveled to Italy for a week, which was absolutely incredible. |
| 0:36.7 | But when I came back, I did not |
| 0:38.5 | feel like myself at all. I felt really down and was completely unable to produce any creative work. |
| 0:44.2 | I felt like my brain had suddenly turned into jello. |
| 0:47.4 | Anyway, for a few days, I didn't even know what was wrong with me at all, so I tried to continue |
| 0:51.8 | working at my regular pace. And then I finally had a full |
| 0:56.1 | blown meltdown. Like guys, I'm talking ugly cry, blubbering on the couch. So it wasn't until then |
| 1:04.2 | that I realized I was dealing with burnout and that I really needed to take a step back from my |
| 1:08.6 | work and focus on my mental well-being. |
| 1:15.7 | Anyway, that was about two weeks ago, and while I'm definitely not at my 100% yet, I'm on the mend. I've started recording podcast interviews again so you can expect regularly scheduled |
| 1:20.3 | programming. So now that I've gotten this whole bit out of the way, let's talk about today's |
| 1:24.2 | guest, Beverly Cheng. Beverly is the founder of Born to Sweat, a fitness |
| 1:28.9 | blog which evolved into a brand. She's one of the savviest entrepreneurs I've spoken to and is an |
| 1:34.0 | example of someone who has successfully expanded their social media business into a full-blown brand. |
| 1:39.6 | While Beverly is a fitness expert, I really wanted to pick her brain on the business side of things. |
| 1:44.0 | I think you guys are going to learn a ton from her. She has a ton of actionable steps for anyone |
| 1:49.7 | who's looking to get into the social media world or expand outside of it. But before we get |
| 1:55.0 | into my conversation with Beverly, I wanted to please remind you to leave the show a review |
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