4.2 • 639 Ratings
🗓️ 23 June 2017
⏱️ 3 minutes
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0:00.0 | Understanding the human body is a team effort. That's where the Yachtel group comes in. |
0:05.8 | Researchers at Yachtolt have been delving into the secrets of probiotics for 90 years. |
0:11.0 | Yacold also partners with nature portfolio to advance gut microbiome science through the global grants for gut health, an investigator-led research program. |
0:19.6 | To learn more about Yachtolt, visit yawcult.co. |
0:22.7 | .jp. That's Y-A-K-U-L-T.C-O.J-P. When it comes to a guide for your gut, count on Yacolt. |
0:34.4 | This is Scientific Americans' 60-second science. I'm Karen Hopkins. This will just take a minute. |
0:40.3 | Summer's here, and it won't be long before school-aged kids across America start complaining that they're tired of riding their bikes, playing at the park, swimming in the pool, |
0:49.2 | and all the other awesome activities their parents hoped would keep them entertained for the next 10 weeks. |
0:54.2 | Well, if it's any consolation, such rapid onset boredom could indicate that the kids have |
0:58.6 | amazing powers of recall because a new study shows that the better your short-term memory, |
1:04.2 | the faster you feel sated and decide you've had enough. The findings appear in the Journal of Consumer |
1:09.0 | Research. Those satiation can be physical, like when you feel full after eating too much. |
1:13.6 | We were interested in the psychological side of satiation, like when you're just tired of something. |
1:18.6 | Noelle Nelson, Assistant Professor of Marketing and Consumer Behavior at the University of Kansas School of Business. |
1:24.6 | She and her colleague Joseph Redden at the University of Minnesota |
1:27.7 | tried to think outside the lunchbox. Something that was interesting to me was that some people |
1:32.7 | get tired of the same things at very different rates. So if you think about pop songs on the radio, |
1:38.1 | some people must still be enjoying them and requesting them even after hearing them a lot. |
1:43.1 | But a lot of other people are really |
1:44.8 | sick of those same songs. |
1:46.8 | The difference the researchers posited might have to do with memories of past consumption. |
1:51.4 | For example, studies showed that people push away from the dinner table sooner when they're |
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