What's up everybody?

Let me get this at you real quick.

Listen, men's diets are really falling behind.

Over 70% of men don't get enough vitamin E

and up to 97% of men don't get enough vitamin D

from their diet.

I actually went to see my doctor about a year ago

and I did not get enough vitamin D

despite the fact that I live at the beach

and work in the desert 90% of the time.

Vitamin D is something you need

and most humans just don't get.

But really, most men overvalue exercise

and undervalue nutrition and think

if I look healthy, then I am healthy.

But there's more to health than meets the eye folks.

Ritual is introducing essential for men.

The obsessively researched multivitamin

that's formulated to help fill nutritional gaps

in men's diets.

Listen, I ate vegetables, I exercised

and yet I was still deficient in the vitamins.

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