@betches Co-Founder Aleen Dreksler On Building A Massive Media Company From A Hobby Blog

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.8 • 2.8K Ratings

🗓️ 19 September 2022

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

I recently caught up with Aleen Dreksler, the CEO and Co-founder of Betches, to discuss all things business scaling, launching into new verticals, and growing as a leader. What started off as a satirical blog for millennial women is now a massive multimedia platform and entertainment company, but Aleen and her co-founders have stayed true to their voice and community through it all. Aleen highlights her hiring strategy, how she approaches challenging conversations, and tools for shifting out of the scrappy entrepreneurial mindset and into her role as CEO. We also chat about the latest Betches venture, Faux Pas canned cocktails, and other projects Aleen is currently working on. IN THIS EPISODE, WE TALK ABOUT: The best business advice Aleen received in the early days of Betches Taking calculated risks and prioritizing where your resources are best spent How motherhood has changed Aleen’s mindset around business Learning to trust your intuition How to figure out the next best step for your company RESOURCES Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit. Go to powerhouselori.com to enroll in Six Figure School and get an exclusive bonus! Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts. CONNECT WITH ALEEN Follow Aleen: @aleen Follow Betches: @betches Shop Faux Pas: fauxpascocktails.com Listen to Diet Starts Tomorrow Listen to @Betches Listen to Betches Moms CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

Transcript

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0:00.0	Thanks again to growthday.com for sponsoring this podcast.
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0:32.6	Join 300,000 people making self-improvement away of life.
0:36.7	Visit growthday.com to start your new life with a free trial today.
0:41.3	I hope to see you there.
0:44.7	Thanks to Indeed for sporting my show.
0:46.5	Indeed is the hiring platform where you can attract, interview, and hire all in one place.
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	...

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