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Earn Your Happy

@betches Co-Founder Aleen Dreksler On Building A Massive Media Company From A Hobby Blog

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.8 • 2.8K Ratings

🗓️ 19 September 2022

⏱️ 55 minutes

🧾️ Download transcript

Summary

I recently caught up with Aleen Dreksler, the CEO and Co-founder of Betches, to discuss all things business scaling, launching into new verticals, and growing as a leader. What started off as a satirical blog for millennial women is now a massive multimedia platform and entertainment company, but Aleen and her co-founders have stayed true to their voice and community through it all. Aleen highlights her hiring strategy, how she approaches challenging conversations, and tools for shifting out of the scrappy entrepreneurial mindset and into her role as CEO. We also chat about the latest Betches venture, Faux Pas canned cocktails, and other projects Aleen is currently working on.    IN THIS EPISODE, WE TALK ABOUT: The best business advice Aleen received in the early days of Betches  Taking calculated risks and prioritizing where your resources are best spent  How motherhood has changed Aleen’s mindset around business Learning to trust your intuition How to figure out the next best step for your company    RESOURCES Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit.  Go to powerhouselori.com to enroll in Six Figure School and get an exclusive bonus!  Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.    CONNECT WITH ALEEN Follow Aleen: @aleen  Follow Betches: @betches  Shop Faux Pas: fauxpascocktails.com  Listen to Diet Starts Tomorrow  Listen to @Betches   Listen to Betches Moms   CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

Transcript

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0:00.0

Thanks again to growthday.com for sponsoring this podcast.

0:03.8

Growth Day is the world's number one self-improvement system.

0:07.1

It has all the tools, motivational classes and life coaching you need to fulfill your

0:11.6

potential.

0:12.6

If you love journaling, tracking your habits, setting your goals like I do, and learning

0:17.3

from inspiring motivational speakers and wellness coaches, then you're going to love growth

0:22.9

day.

0:23.9

I teach on growth day every single month and I'd love for you to join me on the app.

0:30.2

Go to growthday.com for a free trial.

0:32.6

Join 300,000 people making self-improvement away of life.

0:36.7

Visit growthday.com to start your new life with a free trial today.

0:41.3

I hope to see you there.

0:44.7

Thanks to Indeed for sporting my show.

0:46.5

Indeed is the hiring platform where you can attract, interview, and hire all in one place.

0:50.7

Don't spend hours on multiple job sites looking for candidates with the right skills when

0:54.3

you can do it all with Indeed.

0:55.8

Visit Indeed.com slash happy.

0:58.0

Start hiring now.

0:59.0

Terms of conditions apply.

1:00.2

Cost per application pricing is not available for everyone.

1:02.9

We need to know what you're not good at and what you are good at and make sure you find

1:10.7

partners that complement those things.

...

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