The art of writing the book and the process of writing the book actually helped me formalize more clear frameworks that can withstand the test of time.

I always want to lead with as much value as I can.

There's times to roll up your sleeves and say, you know what, I'm going to dive in and I'm really going to put my finger on the scale to make this have the best possible outcome.

There's a lot of content out there and people who talk about and other

books that talk about how to go viral with videos, how to try and get as many people to watch

your content as possible. But what I really saw was there is a missing place to talk about

how to convert viewers into clients. Most people never reach 100 reviews on their book ever.

Alrick watched his book with 114 reviews. He's got more than that

already. He's the author of this book Video Authority. Super excited and honored that we were able to

help publish this book. It's a great book. You can see I'm at about, I'm at page 91 chapter 7 right now,

reading it as we speak. So in this video, we're going to break down how he did it, how he launched with a bunch of reviews, how he launched successfully. He got to number one on the charts above Mr. Alex Hermosey in a hundred million dollar leads book. We're also going to be talking about how he's using this in his business. So if you're watching this, you have a business. You're going to want to watch that part, how he's integrating it into his business, working on the audiobook and the one year launch, all that stuff as we speak. Our welcome. Yeah, thank you so much, Chandler. I'm excited. So let's start with, I guess first off, why did you decide to write this book and why was it the right move for your business?

Thank you.

And so the reason I decided to write the book is because there's a lot of content out there and people who talk about and other books that talk about how to go viral with videos, how to try and get as many people to watch your content as possible.

But what I really saw was there is a missing place to talk about how to convert viewers into clients. So the subtitle, Video Authority, the art and science of converting viewers into

clients. And so what I wanted to do was write a book that distilled the principles that I have

learned with everything that we've done with our clients. So we've helped thousands of clients generate

hundreds of millions of dollars in revenue using video ads and organic videos and the

strategies that I outline in here. And it was one of the things that I had known that I was

going to write a book at one point, but probably like a lot of people, I had thought, okay,

that might be further down the line. And so I know you really inspired me to say, you know what?

Actually, publishing a book. Sushi dinner. Yeah, sushi dinner. Exactly. It had a great,

a great sushi dinner. One of the best spots here.

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