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The Story of a Brand

Bestowe Gifting - Gifting that Supports Small-Batch Artisans

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 13 January 2022

⏱️ 35 minutes

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix and Sendlane**

 

“We support small-batch artisans, local businesses, and a sustainable economy,” that's what makes Bestowe Gifting unique. In part 1, we have Catherine Weis, Founder of Bestowe Gifting, a high-end curated gifting brand that makes gifting effortless.

Catherine had a background in graphic design. She had been in marketing and e-commerce for over 20 years. She was always a content creator who loved helping others. That's why ten years ago, she started a blog along with her friends to support local artisans.

Later, the blog’s success led her to launch her brand, Bestowe Gifting. She offers customized gifting for individuals and businesses.

She discusses:

* Gratefulness
* Who is Bestowe Gifting
* What motivated her
* Her background and blog
* Her passion for creating
* The rabbit hole of her business
* Putting together a gifting box
* Shift during the pandemic
* Their criteria for choosing Artisans

Join Ramon Vela and Catherine Weis as they break down the inside story on The Story of a Brand.

For more on Bestowe Gifting, visit: https://bestowegifting.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Mute Six Studios.

0:07.0

This is not your average entrepreneur or e-commerce podcast.

0:11.0

And he's not your average host.

0:14.0

This is the story of a brand with your host, Ramon Vela.

0:18.0

The Stowe is essentially a high-end host, Ramon Vela.

0:31.1

The Stowe is essentially a high-end curated gifting resource that makes gifting effortless.

0:32.8

We're online.

0:41.6

We're also a full-service company, so we offer customized gifting for our clients as well for larger batch gifting. And what makes us unique is that we support small batch artisans, local businesses,

0:48.8

and a sustainable economy through our quality gifting. So about 90% of our products that we sell, depending on the scale of the custom gifting,

0:59.0

is all in support of the small batch artisans that you might find at the markets that you go to

1:07.0

during the holiday season or your store on the street. So it's really a way to help people

1:13.0

connect to their local markets and their local artisans. And it's our way to give back. And

1:24.8

we love doing, we love curating these gifts. So it's a win-win.

1:33.0

If all DDC companies were forced to turn off their Facebook ads, they'd be dead on arrival.

1:39.0

Why is that? Well, they overinvest in paid acquisition and underinvest and retention.

1:45.3

Luckily, Sendlane makes it easy to solve this problem.

1:48.9

Sendlane is an e-commerce customer experience platform helping hundreds of DTC brands to tighten their existing customer relationships.

1:56.3

Send Lane automates personalized customer experiences through welcome and abandoning cart workflows,

2:01.2

SMS, deep data integrations with Shopify and WooCommerce, multi-store functionality, and much

2:06.9

more. Plus, they don't stand for lazy customer support. Their San Diego-based team has an average,

2:14.1

get this, one-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

2:22.7

Curious about how SennLing can help your D-2-C brand grow?

...

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