4.6 • 601 Ratings
🗓️ 1 September 2024
⏱️ 18 minutes
🧾️ Download transcript
Today, we’re bringing you one of our favourite past episodes. Last year, the FT’s fashion editor Lauren Indvik made a pledge that surprised us. She vowed to buy just five new items of clothing and shoes all year long. The number comes from a study that says in order to stick to the Paris Agreement’s goals, five new items of fashion a year is the optimal goal for those who live in the world’s richest countries. Lauren tells Lilah how the experiment went and whether she stuck to five things. She also shares her tips for buying fewer new clothes.
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We love hearing from you. Lilah is on Instagram @lilahrap. You can email the show at [email protected].
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Links (all FT links get you past the paywall):
– Lauren’s article about the ‘five things pledge’ and how it went: https://on.ft.com/4aO1WV3
– Lauren recommends using TheRealReal for second-hand luxury clothes in the US; in the UK she shops the Vestiaire Collective
– The report from the Hot or Cool Institute that inspired Lauren: https://hotorcool.org/unfit-unfair-unfashionable/
– Lauren also mentions the Ellen Macarthur Foundation: https://www.ellenmacarthurfoundation.org/
– Lauren is taking a break from her Fashion Matters newsletter while she is on parental leave, but you can start receiving it when she’s back if you sign up now: https://on.ft.com/48QdvJv
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0:00.8 | This is Life and Art from FD Weekend. I'm Lila Raptopoulos. For the past year or so, our fashion editor, |
0:07.3 | Lauren Invick, has been committed to buying less stuff, like very committed to it. At the start of |
0:12.7 | 2023, she pledged to buy just five new items of apparel a year. We're talking five new things |
0:18.8 | across clothing, shoes, accessories, all of it. |
0:23.0 | She was allowed to buy as much secondhand clothing as she wanted, but we all know how hard buying secondhand clothing can be. |
0:29.4 | And Lauren did all of this because she's trying to live sustainably. |
0:32.2 | And this idea of five new fashion items a year comes from a think tank that's crunched the numbers on the |
0:38.6 | environmental and economic impact of clothing and shoes. And they've concluded that for people |
0:43.6 | living in the world's wealthiest nations, that number should be five. Today, Lauren, is here |
0:48.8 | to talk about the benefits and difficulties of buying less over the past year. |
0:55.5 | Lauren, hi. Welcome to the show. |
0:56.8 | That was a great summary. |
0:57.8 | Thank you. |
1:02.2 | To start, can you tell me how this all came about? |
1:06.7 | Like, when did you come across this pledge and what made you decide to commit to it? |
1:17.2 | Oh, I can't remember if one of the studies authors email me directly or I might have read about it in one of the trade publications like Women's More Daily or Bizza Fashion. |
1:26.9 | But for me, it was so interesting because we so rarely see numbers around like what should we actually be buying or not buying. I feel like the way that people kind of cut back and try to live more |
1:31.1 | sustainably is like they don't drink almond milk because they heard almond trays use a lot of water. |
1:36.8 | Or like they've heard that like wool is sustainable. |
1:39.8 | So they'll buy sweaters, but they're not buying leather. |
1:42.0 | And a lot of times that is not really very well backed up by |
1:45.7 | data. So for me to find a study that was like, okay, actually, yep, if you're living in this country, |
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