On episode 1139, Loop CEO Brian Gannon explained the secrets to success in a modern hardware company.

It's one word, software. So I wouldn't advise anybody to get into a business that is a

hardware product. You know as an example ring doorbell I know you could say this is an

amazing brand but it didn't start that way.

They made a actual, it's a lot of software.

You know, I could give somebody a hundred million dollars and they couldn't copy their software.

You could copy their hardware in 10 minutes, right? But to create that sort of

experience and that type of latency in this. It's incredible. So that's how we looked at it from day one. I said,

wow, this is really a software meets design.

And if we do our jobs right, we're going to be using off the shelf commodity

hardware components and wrapping it together in a beautiful design and applying a lot of software.

And to be fair, I would even argue back in the early days my inspiration was DropCam, you know, and I just thought...

The predecessor to the Nest Cam. at Google about the nest cam drop cams were

Yeah, really amazing product from day one. And in fact they they took it to an extreme. Their first product they didn't even make.

They didn't even say, hey, this is commodity

and I'll make it really cheap.

They just literally bought something off of Amazon,

put a sticker on it, loaded up their software.

I didn't know that.

Yeah.

And it was an access camera that was on the market.

Literally, they would buy it on Amazon

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