The problem with school system, it just lectures you. You have to show people, not lecture them.

People are tired. Why do you show Lamborghini's and Ferrari's? Because I'm demonstrating why

you want to put in the work to learn and build businesses so you get the reward.

People buy through a series of steps. The first step is do we respect the authority

of this person. When a police officer pulls you over, the first thing you do is look for a badge

or look for a gun. If a random person tries to pull your car over, you're not going to stop.

You're not going to change your behavior because someone's driving next to you and yelling out,

yo, pull over, man. In fact, if they do that, you're probably going to drive away faster.

So you can't just have a website. You're not Apple. You're not Amazon. You don't have a 40.

So you have to explain yourself. So the only way you'd be able to pull someone over

is if you said, hey, listen, you don't know me. My name's Ty, but I notice you have a flat tire.

Listen to me. You need to pull over this car or you might crash. I'm an auto mechanic and I

notice your brake pads or I notice your wheels are out of alignment or something's about to go

wrong in your car. So that's what a video does on your website. If you're trying to sell stuff,

if you're trying to sell books, if you're trying to sell clothing online in t-shirts,

if you're trying to sell knives or household items, if you're trying to sell pet products,

people have to know why you. Because if they don't know why you, they're going to pick someone

they trust and a lot of people are just going to go to Amazon and buy without you. Now,

teach your little trick in a second. You can actually sell on Amazon. So you get the authority

and respect that Amazon has, but they actually are buying from you because many years ago,

Amazon started allowing other people to sell. It's not just Amazon selling. So,

number two, so how do you make a good video? Let me show you some stuff. One of the things,

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