I love what I've termed emotional resonance. I love that sense of resonating with other people.

Like when I write a blog post that I mean I can almost like feel it hitting with other people because it seems to be written from what I call

this sweet spot inside myself and the sweet spot is kind of like this place where who I am kind of merges

into who my audience is.

So I'm writing for both myself and other people.

And that seems to be where I do my best work

and I do my most relevant work.

I'm Sreni Rao and this is the unmistakable creative

podcast where you get a window into the stories and insights of the most innovative and creative minds who started movements, built thriving businesses, written best-selling books, and created insanely interesting art.

For more, check out our 500 episode archive at unmistakable

creative.com. Attention at all passengers. You can now book your train tickets on Uber and get 10% back in

Uber credits to spend on your next train journey. no excuses not to visit your in-laws

this Christmas. Trains now on Uber. T's and C's apply check the Uber app.

If you could go back in time, if you could go back in time,

if you could go back in time, would you save the world or yourself?

The BAFTA winning series The Lazarus Project returns.

Watch this epic and action-packed sci-fi thriller

to see if George and the Lazarus agents can save the world

from an infinite time loop, starring Papa Esi dew and Caroline Quentin alongside

a stellar British cast. Watch all episodes of the new series of the Lazarus project

on Sky. At Spexavers if we said you can choose a free lens option with a pair of glasses from our 69 pound range or above, how would that sound?

Well, like this, very vocals to help you see near. And four?

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