Best Of: The New Science of Improving Your Memory
The Next Big Idea
Next Big Idea Club
4.4 • 1.3K Ratings
🗓️ 2 April 2026
⏱️ 74 minutes
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| 0:00.0 | Hey, it's Caleb here. Today, we're revisiting Rufus' conversation with Charin Ranganath. Charn is a neuroscientist, and we had him on the show to talk about his book, Why We Remember. I remember it as one of my all-time favorite episodes. If you haven't heard this one, you are in for a treat, you're going to learn so much. And if you have heard it, maybe, I can't remember. Well, you're lucky to because you're going to relearn so much. Here if you have heard it, maybe, can't remember, well, you're lucky to because you're |
| 0:22.2 | going to relearn so much. Here's our conversation with Charne from April 24. |
| 0:28.7 | I'm Rufus Griscombe, and this is the next big idea. Today, your memory sucks, but you can make it |
| 0:36.5 | better. Here's how. |
| 0:53.9 | The year is 2003, and Brian Williams, the straight out of central casting news anchor, |
| 1:00.6 | is in the Middle East covering the U.S. invasion of Iraq. |
| 1:04.7 | Our colleague, Brian Williams, is back in Kuwait City tonight after a close call on the skies over Iraq. |
| 1:12.1 | Brian, tell us about what you got yourself into. We asked the U.S. Army to take us on an air mission with them. They accepted. |
| 1:19.2 | We knew there was risk involved. We knew we would be flying over Iraq. We discussed it. We |
| 1:25.1 | weren't cavalier about it. We took off, and that is right about when |
| 1:28.8 | things started to happen. Williams is in a convoy of four Chinook helicopters, tasked with |
| 1:35.2 | delivering bridge components to a drop site about a hundred miles south of Baghdad. It's a routine |
| 1:41.7 | mission, until... Suddenly, without knowing why we learn we've been ordered to land in the desert. |
| 1:50.0 | On the ground, we learned the Chinook ahead of us was almost blown out of the sky. |
| 1:55.0 | So to recap, Williams is flying along when another helicopter, miles away, is hit by a rocket-propelled |
| 2:02.0 | grenade. That helicopter makes an emergency landing, and about an hour later, when the copter that |
| 2:08.1 | Williams is on catches up, it lands too. But here's how we told the story exactly 10 years later |
| 2:15.2 | on Late Night with David Letterman. Two of our four helicopters were hit |
| 2:19.3 | by ground fire, including the one I was in, RPG and AK-47. What happens the minute |
| 2:25.6 | everybody realizes you've been hit? We figure out how to land safely, and we did. We landed very |
| 2:31.6 | quickly and hard, and we put down, and we were stuck. |
| 2:36.2 | When Brian Williams told that patently exaggerated version of the story, he was at the top of his game. |
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