meta_pixel
Tapesearch Logo
Log in
The Next Big Idea

Best Of: The New Science of Improving Your Memory

The Next Big Idea

Next Big Idea Club

Education, Social Sciences, Science, Society & Culture

4.41.3K Ratings

🗓️ 2 April 2026

⏱️ 74 minutes

🧾️ Download transcript

Summary

The French filmmaker Jean Renoir said, "The only things that are important in life are the things you remember." But what do you remember and why? That's the subject of Why We Remember: Unlocking Memory's Power to Hold on to What Matters by pioneering neuroscientist Charan Ranganath. He explains why you still know the lyrics to the song you loved in eighth grade but can't remember the name of your kid's eighth-grade teacher, how memory shapes your identity, and what you can do right now to improve your recall. (This episode first aired in April 2024.) The Next Big Idea is now on YouTube! You can find our episodes ⁠⁠⁠here⁠⁠⁠. Follow Rufus on ⁠⁠LinkedIn⁠⁠, subscribe to our ⁠⁠Substack⁠⁠, or send us an email at ⁠podcast@nextbigideaclub.com⁠. The best way to support the show is by becoming a Next Big Idea Club member. Learn more at ⁠⁠nextbigideaclub.com⁠⁠, and use code PODCAST for a super secret discount (spoiler: it’s 20% off). Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠⁠meetfabric.com/nbi⁠⁠ Factor — Head to ⁠⁠⁠factormeals.com/idea50off⁠⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠⁠granola.ai/idea⁠⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, it's Caleb here. Today, we're revisiting Rufus' conversation with Charin Ranganath. Charn is a neuroscientist, and we had him on the show to talk about his book, Why We Remember. I remember it as one of my all-time favorite episodes. If you haven't heard this one, you are in for a treat, you're going to learn so much. And if you have heard it, maybe, I can't remember. Well, you're lucky to because you're going to relearn so much. Here if you have heard it, maybe, can't remember, well, you're lucky to because you're

0:22.2

going to relearn so much. Here's our conversation with Charne from April 24.

0:28.7

I'm Rufus Griscombe, and this is the next big idea. Today, your memory sucks, but you can make it

0:36.5

better. Here's how.

0:53.9

The year is 2003, and Brian Williams, the straight out of central casting news anchor,

1:00.6

is in the Middle East covering the U.S. invasion of Iraq.

1:04.7

Our colleague, Brian Williams, is back in Kuwait City tonight after a close call on the skies over Iraq.

1:12.1

Brian, tell us about what you got yourself into. We asked the U.S. Army to take us on an air mission with them. They accepted.

1:19.2

We knew there was risk involved. We knew we would be flying over Iraq. We discussed it. We

1:25.1

weren't cavalier about it. We took off, and that is right about when

1:28.8

things started to happen. Williams is in a convoy of four Chinook helicopters, tasked with

1:35.2

delivering bridge components to a drop site about a hundred miles south of Baghdad. It's a routine

1:41.7

mission, until... Suddenly, without knowing why we learn we've been ordered to land in the desert.

1:50.0

On the ground, we learned the Chinook ahead of us was almost blown out of the sky.

1:55.0

So to recap, Williams is flying along when another helicopter, miles away, is hit by a rocket-propelled

2:02.0

grenade. That helicopter makes an emergency landing, and about an hour later, when the copter that

2:08.1

Williams is on catches up, it lands too. But here's how we told the story exactly 10 years later

2:15.2

on Late Night with David Letterman. Two of our four helicopters were hit

2:19.3

by ground fire, including the one I was in, RPG and AK-47. What happens the minute

2:25.6

everybody realizes you've been hit? We figure out how to land safely, and we did. We landed very

2:31.6

quickly and hard, and we put down, and we were stuck.

2:36.2

When Brian Williams told that patently exaggerated version of the story, he was at the top of his game.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Next Big Idea Club, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Next Big Idea Club and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.