Hi, everyone. Welcome to Fat Mascara, a podcast about beauty culture. That's the tagline for

2025. We're sticking with it. I'm Jen Sullivan. I'm your co-host. Jess will be back on Wednesday.

So as you may know, we're coming to the end of our little holiday hiatus.

So on Wednesday, we're going to have a news episode for you, catching up on everything

that happened in beauty culture over the holidays and the start of the new year.

But today, I was actually, Jess and I were working today on booking guests for 2025.

And we're always thinking about the mix of people we have, but also which founders are worthy

of having on fat mascara.

So you'll notice we don't always have beauty founders on.

I feel like we get pitched them all the time, but sometimes I'm just like, I don't want you

to use our podcast as just like, here's your brand story and how you sell

products and it's a glorified advertisement for your brand.

Like, I want to talk to founders who have something really interesting and different to say.

And sometimes it's hard to know who those people are going to be.

But this is one founder.

I don't think there was any doubt in our minds that we needed to book her.

In fact, I'd want to talk to her again. So it really stands out. This is our interview with Anastasia Soire. She's the founder

of Anastasy Beverly Hills and still serves as its CEO. As you'll hear her explain, she considers

herself an American dream, which I love. She came to the United States, actually during the

Romanian Revolution in the late 80s, and she was seeking political asylum. So she was an esthetician.

You probably know her as somebody who does browse, but she built a business doing brows

and then built her namesake brand, Anastasia Beverly Hills. Still one of the biggest beauty

...