Best Of: An Epicurean Guide to the Good Life
The Next Big Idea
Next Big Idea Club
4.4 • 1.3K Ratings
🗓️ 18 May 2026
⏱️ 73 minutes
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| 0:00.0 | I'm Rufus Griscombe, and this is the next big idea. |
| 0:05.0 | Today, the 2,000-year-old case for hedonism. Do you like pain? |
| 0:31.5 | It's a funny question. |
| 0:33.3 | Who likes pain? |
| 0:36.1 | Most of us, I think, would say that some suffering is part of a good life, and we admire those |
| 0:41.8 | who suffer well. |
| 0:43.4 | There was a saying in the 1980s when I was growing up, no pain, no gain, a workout mantra |
| 0:48.6 | immortalized by Jane Fonda. |
| 0:50.9 | But some quipster put no pain, no pain on a bumper sticker, and I remember thinking, |
| 0:57.2 | that's more like it. |
| 0:58.8 | Must we be masochists? |
| 1:01.1 | On the one hand, you might say that masochism is a clever adaptation to a world in which suffering |
| 1:05.9 | is inevitable. |
| 1:07.5 | If we're going to feel pain, we may as well learn to like it. |
| 1:10.9 | We've also learned that a certain amount of discomfort resets our hedonic set point and makes |
| 1:16.2 | pleasure more readily available. |
| 1:18.7 | I learned this from fascinating conversations with Anna Lemke and Paul Bloom in two of my |
| 1:24.1 | favorite episodes in the last few years. |
| 1:26.7 | On the other hand, a reasonable case |
| 1:28.6 | could be made that we celebrate masochism to a degree that's unhealthy. Embrace suffering in |
| 1:34.3 | this life so you might enter the kingdom of heaven in the next one. Our priests have been telling |
| 1:38.7 | us this for millennia in what smacks of a scam to keep peasants toiling the fields and tithing the church. |
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