We tend to undervalue creating only for ourselves and overvalue creating for a huge audience,

but your audience of one will be there every day when you wake up.

If you think that you'll step it up only when the audience is larger,

the audience paradoxically won't get any larger.

The ultimate paradox of creative work is that what you create for an audience of one is much

more likely to reach an audience of millions. I'm Sreeni Rao and this is the unmistakable creative

podcast where you get a window into the stories and insights of the most innovative and creative minds who started movements,

built thriving businesses, written best-selling books, and created insanely interesting art.

For more, check out our 500 episode archive at unmistakable Creative.com.

Hello, hello, I'm Robin Richfrews and I'm Sophie Brown.

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