Best of 2025: Why everyone's going to Japan
The Story
The Times
3.9 • 1.6K Ratings
🗓️ 28 December 2025
⏱️ 35 minutes
🧾️ Download transcript
Summary
Japanese ‘kidults’ revolutionised pop culture in the 90s and 00s, turning to their inner children to cope with economic crisis and post-industrial societal ills, despite being ridiculed. As the milestones of adulthood - property, marriage and careers - become increasingly difficult for millennials and Gen Z to achieve - are westerners now turning to ‘kidulting’ to find answers?
This episode was first published in March.
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Guest: Matt Alt, author of Pure Invention: How Japan Made the Modern World.
Host: Manveen Rana.
Producer: Sam Chantarasak.
Further listening:
- Studio Ghibli: Is this the end for the Japanese studio that inspired Pixar?
- The South Korean culture machine that conquered the world
Clips: SEGA, Pokémon Theme/POKEMON, MSNBC, CNN, AJ+, Sony, PlayStation, CBS, SXSW, TikTok/@otakuintokyo, TikTok/@kaitlyneats, Your Name/dir. Makoto Shinkai/CoMix Wave Films/Toho.
Photo: Getty Images.
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Transcript
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| 0:00.0 | Hello, it's Manveen. We hope you're having a wonderful Christmas break. While we're |
| 0:05.6 | sleeping off the turkey and mince pies, we didn't want to leave you without an episode of the story |
| 0:10.4 | to listen to. So, we've picked out a few of our favourites from 2025's archive. Happy listening |
| 0:16.9 | and happy Christmas. From the Times and the Sunday times, this is the story. |
| 0:24.8 | I'm Manvien Rano. |
| 0:28.4 | You must know someone who fits the category. |
| 0:31.9 | Maybe you're one yourself. |
| 0:33.7 | I probably am. |
| 0:34.9 | The sort of person who goes around boasting when they're hashtag adulting, |
| 0:39.2 | because, well, those moments can feel rare. |
| 0:44.2 | The term kiddalt is actually a Western word. |
| 0:48.6 | I believe it was actually coined in England, |
| 0:51.4 | and it refers to grown-ups who refuse to abandon their hobbies and interests and |
| 0:57.4 | pastimes of their youth. In times of old, we were told to put childish things behind us so that we |
| 1:03.1 | can become fully fledged adults. But as you are undoubtedly well aware, in the modern era, |
| 1:09.3 | this isn't exactly the case. And Japan was very |
| 1:12.8 | much ahead of the curve when it came to preserving childhood characteristics well into adulthood. |
| 1:20.9 | Yep, Japan definitely got their first. So much so that for many people, when they think of the |
| 1:27.1 | country, they don't just think of the majestic volcanoes, the ancient temples, and for the next few weeks, the spectacular sight of the cherry blossom season. |
| 1:36.4 | Instead, they're just as likely to think of the bustling cities, the fluorescent billboards, and the bright, cutesy characters made famous by pop culture titans like Pokemon, |
| 1:47.2 | Studio Jibbley, and Nintendo. |
| 1:50.3 | The watching of anime cartoons, the reading of manga, comic books by adults was something that |
... |
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