As you probably notice, this month, we're bringing you our Life of Purpose series and revisiting

some of our most transformative episodes. Tune in to explore expert insights and practical

strategies on help, performance, and community well-being, all aimed at helping you achieve

personal and professional fulfillment. If you sign up for the newsletter, you'll not only get

recaps of the key ideas in each interview, but at the end of the series, you'll receive our free Life of Purpose ebook.

What you have to do is go to UnmistakableCreative.com slash LifePurpose. Again, that's UnmistakableCreative.com slash life purpose.

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for yourself, what is the change that you're trying to make?

I find that we have actually underserved our own desire for who we're for. In other words,

branders and marketers and, you know, I have counted myself among those numbers for a very

long time. I've kind of done our job

a little too well where we're like, well, what is the heck you want? And then we ask people to kind of go

fit that. But I think actually it is about fighting this magic middle between what do you think

this change legitimately achieves for somebody and then figuring out what's the language that they put around it.

So, I mean, just as an example, it took me for a while, for instance, to get to a point where I'm

like, the thing that I'm doing and that people are always looking for in one way or another is they're

looking for buy-in. Like, they're looking for how do I get buy-in for looking for, how do I get buy-in for my idea?

...