Thank you, thank you. You have been an absolute godsend and have changed the rest of my life.

We're starting with a very short and sweet testimonial that was for Coach Liz.

And I like it because in about two sentences, it completely covers the essence of what we do and how our clients feel

and the journey that they end up on the final product. And it's funny, like they give a lot of

credit to the coaches and I give a lot of credit to the coaches because I don't think that

there is a better team of coaches than what we have at Pop.

But it's the coach just allowing the individual to find themselves, to find their own path, to instill confidence, to have clarity and certainty in what they're doing,

and to walk away empowered. And I think that the biggest difference, what I've noticed,

I've been doing this for a long time. I've been coaching for a long time. We've worked with

thousands of individuals at this point, most of which come to us after going through a

bunch of other programs. Usually we're not their first stop. Typically, we're their last stop.

And what I have noticed is the biggest difference is that we give our clients the tools

to succeed without a coach. Most other programs, in my experience,

make the individual dependent on their process, meaning they don't feel comfortable leaving.

Now, I don't know if that's a business decision or what or if they're just not equipped

to give people that that freedom. And it's more so that they're equipped at like maybe body

transformation. Maybe they're good at, you know, calories in calories out, but they're not so good

at the mindset or the identity shift or the belief shifts

that need to happen in order for somebody to feel like, okay, this is who I am now and I can take

it and run with it on my own. But I've noticed that that is the biggest thing, like, without fail,

anytime I'm talking to a potential new client, one of their big fears is like what happens

afterwards because they've already been down that road before and they've told me about coaches

...