Bert Sorin: A Testament to Dedication and Determination

The Rich Outdoors

Cody Rich

Marketing, Entrepreneurship, Wilderness, Business, Sports

4.9 • 1.5K Ratings

🗓️ 5 September 2023

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

EP 606: Bert Sorin: A Testament to Dedication and Determination
Hey hunters and adventurers, Cody Rich here with another compelling episode you won’t want to miss. This week, I’m thrilled to sit down with the multifaceted Bert Sorin of Sorinex Outdoors. From avid outdoorsman, to athlete to entrepreneur, Bert truly embodies the spirit of dedication.
We delve into the transformative story of Sorinex — how Bert took the reins from his father’s modest gym equipment business and, with vision and grit, escalated it to the industry powerhouse it is today. Bert’s “all-in” philosophy shines through every aspect of his journey.
But we don’t stop at business. We rewind to Bert’s college days, juggling track and field ambitions with an unmistakable passion for hunting. A blend that, back then, raised more than a few eyebrows.
And for those budding entrepreneurs or anyone seeking a nudge in the direction of their dreams, Bert’s invaluable insights and advice might just be the catalyst you need. Truly, Bert Sorin is an embodiment of inspiration, and our chat is sure to leave you fueled and fired up. Dive in and get inspired! 🏹🏋️‍♂️🌲🎙️
Today’s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X Hunt is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren’t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%.

This episode is brought to you by Range Meal Bars if you are backpack hunting this year, you need to check out Range meal bars. Each bar is barely bigger than a deck of card and is 700 calories. At 123 caloires per range meal cars are the perfect ultra light fuel for your backcountry adventures.
Started by a graduate of Montana State University range bars are all natural, high quality with clean ingredients. They currently have two flavors chocolate peanut butter coffee and molasses, ginger sea-salt. My go to is molasses ginger. Order today and they will ship right to your door. “Range Meal Bars is offering a killer 20% off deal for listers of The Rich Outdoors. Just apply discount code TRO at checkout. That gets you bars for $4.66 each, which is more than twice the bang for your buck compared to most other freeze dried or dehydrated foods. This offer won’t last long so don’t wait.” Shop Range

Feeling the elk-season buzz? Can’t get enough of podcasts like this one? You’re in for a treat. Check out ‘Wapiti Wednesday’ on our Patreon for an avalanche of elk hunting podcasts. Oh, and these aren’t just your run-of-the-mill campfire tales. We’re diving deep and spilling secrets too juicy for mainstream channels. For a mere 5 bucks, you’ll unlock a treasure trove of candid interviews.
Now, if you’re itching to elevate your 2023 hunt game, look no further than my ‘Elk Hunt 201′ course. Discover a sleek, 4-step system to sharpen your hunting prowess. Tired of courses that drone on without end? We’re with you. We’ve ditched the fluff to give you a streamlined, kick-ass guide in a fraction of the time. Bonus: there’s an audio version perfect for your trek ...

Transcript

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0:00.0	The courage to follow your heart and intuition, they somehow already know what you truly want to become.
0:14.0	I can't even make this up, he starts walking, I draw back, and he's down, he's right there.
0:28.0	Today's podcast brought to you by the awesome folks over at Onyx Hunt, the best maps out there, definitely the best hunting maps, and there's a reason they're the most trusted.
0:36.0	Onyx is always launching new features, and recently they've just launched a ton of new features, including the standalone trail campaigns, which are really cool.
0:44.0	You can add a bunch of information, they got look back imagery, they got dash navigation, in dash navigation for your vehicle, they got a new route builder tool that's really cool, you got a new compass mode, and a ton of more stuff coming.
0:56.0	So check them out, if you haven't, they also added where you can just get a second state now, so instead of getting all 50, give a second state.
1:02.0	That's pretty cool, but why would you do that when you can get elite membership, get all the benefits of being an elite member, so many, I can't even list them all.
1:09.0	Onyx Hunt, awesome, awesome tool, I use it all the time, absolutely love it, use the code TRO and upgrade your account to elite, you'll save yourself 20%.
1:18.0	Today's episode is brought to you by Range Meal Bars. If you are backpack hunting this year, or you're doing any kind of backcountry hunting, you need to check out Range Meal Bars.
1:27.0	Each bar is barely bigger than a deck of cards, but is packed with 700 calories.
1:32.0	At 123 calories per ounce, Range Meal Bars are the perfect ultra light fuel for all your backcountry hunts, backcountry adventures.
1:40.0	Starting by a graduate student of Montana State University, Range Meal Bars are all natural, they're high quality, they're clean ingredients, and they're actually good, they're delicious.
1:50.0	They currently have two flavors, the first one is the chocolate peanut butter coffee, it's good, and the molasses ginger sea salt, which is actually my go-to.
1:58.0	I like the sea salt one, it's pretty darn good.
2:01.0	Today, they could ship it right to your door, Range Meal Bars is offering you the listener a killer deal, 20% off the rich outdoors listener, if you use the code TRO at checkout.
2:12.0	That's going to get you each bar for like 466, which is more than twice the bang for your buck compared to most freeze-dried meals or dehydrated stuff, so that's really cheap for what it is for 700 calories and 123 calories per ounce to go package.
2:27.0	So go go check it out, use the code TRO at RangeMealBars.com, this deal is not going to last very long, so go get yourself stocked up for all your hunting adventures.
2:38.0	Well, welcome to the podcast, man, like I was saying, I was like stoked to have you on, we got a lot of mutual friends, and I was just listening to a podcast you were doing, and I was like, man, I'm pumped for this conversation, so I'm glad to have you.
2:49.0	Thank you, I appreciate you having me on the show, man.
2:51.0	So I want to dive into a bunch of, I mean, the entrepreneur side, as most my listeners now, like intrigues to hell out of me, and I was listening to some stuff.
3:02.0	Your, your, your human performance stuff is amazing, like some of the stuff, the career changes, I want to dive into a lot of that stuff, I want to dive into like this journey of yours of, you know, all the different, I would say careers you've had, but it's like, you know, all these, this journey.
3:15.0	And I think we all kind of have that.
	...

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