Bernie Gross Explains What Really Goes Into Running a Sneaker Store

The Complex Sneakers Podcast

Complex

Society & Culture

4.8 • 1.3K Ratings

🗓️ 8 October 2021

⏱️ 89 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. In this week's episode, the trio is joined by Bernie Gross, creative director at New York sneaker boutique Extra Butter. Gross recalls his journey in the footwear industry, from buying SBs at stores like Special Sauce in Long Island to helping longstanding LI sneaker shop Renarts establish itself anew with Extra Butter. He breaks down what running a sneaker store really takes—from handling chaotic releases to managing relationships with brand partners and collaborators. Also, the co-hosts discuss the merits of beat sneakers: When is it time to throw your old shoes out? How much wear is too much wear? Can a pair of Air Force 1s that spent a year in the Armenian mountains go any further?

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Transcript

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0:00.0	What's up everybody it's Joel Puma you were listening you were watching the
0:06.3	Complex Steakers podcast I am joined as always my guy Mr. Matt Welty this is
0:11.2	filming like the millionth thing yeah hours but hey we're here and we're
0:16.0	better than ever yeah you've been in the studio a lot in the last what 12
0:19.5	18 hours yep still holding on to summer he has shorts on it's a little
0:23.7	Chilean New York but my guy to my left been in the lab been in the lab Mr.
0:28.9	Brendan Dunne I don't know if I can muster any energy the day we it was a
0:32.2	rough weekend a rough weekend and yesterday you guys you guys can we say you
0:36.9	did a double yeah okay that I'm all I love that that's that's what I'm
0:41.7	happy I'm talking about college football I'm usually not one of the people to
0:44.9	really give this stuff credence but I will say that Oregon got job out of
0:51.8	the game with Stanford look at this okay classic because I was watching I was
0:56.3	in there watching it now it's texting texting and Oregon did screw up it was
1:00.7	like third down and they had the ball and they had to run the clock out or second
1:04.7	down and they went to go pass the ball they should have just ran it they
1:07.9	would have ran another 20 seconds yeah but you know then Stanford gets the
1:12.4	ball Oregon gets a targeting call and then they get a roughing the pass so
1:17.5	where he touched the quarterback with his arm then last play of the game they
1:24.3	get a very questionable pass interference in the end zone in complete pass they
1:28.7	get another chance and then Stanford wins in overtime it was complete thank you
1:32.7	for that wealthy that's good that's good that you're supporting him thank you
1:36.3	for that but we're looking to win out so I feel okay I didn't know you were such a
	...

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