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In Good Company with Nicolai Tangen

Benedetto Vigna CEO of Ferrari

In Good Company with Nicolai Tangen

Norges Bank Investment Management

In Good Company, Business, Norges Bank, Nicolai Tangen

4.8186 Ratings

🗓️ 7 September 2022

⏱️ 36 minutes

🧾️ Download transcript

Summary

In this episode, Nicolai Tangen talks to Benedetto Vigna CEO of Ferrari. They talk about Enzo Ferrari, electrical vehicles and Formula 1.

They also discuss leadership, motivation and work life balance!

 

The production team on this episode were PLAN-B’s Tor-Erik Humlen and Olav Haraldsen Roen. Background research were done by Sigurd Brekke with additional input from our portfolio managers Arnab Seal and Trym Torvund.


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Transcript

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0:00.0

So, Benedetto, big thanks for taking the time to be on the program today.

0:24.6

I just would love to kick off with a bit of a naive question.

0:29.6

Is Ferrari actually a car?

0:31.6

No, no, no.

0:32.6

Ferrari is made of people.

0:34.6

And the people made, among other things, things also the car but we are a luxury company

0:40.9

and we are a family of people that have the passion to make unique things exclusive things

0:49.2

with the continuous and always alive wheeled to progress This is Ferrari. We sell emotion and experiences.

0:59.0

So when the founder, Enzo Ferrari said that Ferrari is a dream, what do you think he meant by that?

1:04.0

It's the polar stars. I mean, what is the human, what is the history of humankind?

1:11.6

It's driven by dream that you make, you have to make it happen.

1:16.6

Well, this is Ferrari. One year ago, I joined Ferrari, the first of September,

1:21.6

and I read many things about Ferrari because I was leaving Ferrari from the outside world.

1:26.6

But when you are inside, you deeply understand, I think, the meaning of what I was saying.

1:32.9

It helps humankind to make it happen the dreams that drive the progress of humankind.

1:38.8

Have you seen anything similar in the other company?

1:41.7

Not so much. Not so much deep, Nikolai.

1:46.0

I have dealt in my life with many, many companies, big and also many start-up.

1:52.0

But this will to progress, this concept that the things are constantly in motion and you have to materialize

2:00.0

and to make it happen and to transform

2:03.2

in reality. For example, the startup, what is the startup usually? It's a set of people that have an

2:10.1

idea and want to achieve that goal to make it happen and most of the time, correct if I'm wrong,

...

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