Benchmarking, Brand Strategy, and Starting Fresh

The Prof G Pod with Scott Galloway

Vox Media Podcast Network

Careers, Entrepreneurship, Business

4.6 • 4.1K Ratings

🗓️ 23 July 2020

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Scott shares his thoughts on the House Judiciary Antitrust Subcommittee’s upcoming hearing with the CEOs of Amazon, Apple, Facebook, and Google. He also explains why your business should be in the game of benchmarking and addresses his failed Netflix prediction. Then, Katherine Milkman, a behavioral scientist and professor of operations, information and decisions at the Wharton School of the University of Pennsylvania, joins to discuss decision making under stress, how to build productive habits, and why behavioral science is needed to get people to take vaccines. Office Hours: funding a startup, a solution to lowering your tuition costs because of COVID-19, and building brand strategy around B2B or B2C. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Episode 19, the average age of an infantryman in Vietnam.
0:04.1	Note that's a method, it was 22 however, you can legally drink in Canada.
0:07.9	You can smoke cigarettes in New Jersey and you can legally gamble in Alabama and Nebraska.
0:12.0	Let's roll up to the craft stable with the dog in a canary yellow blazer.
0:15.8	Why? Because baby slash dog needs new shoes.
0:18.6	What does any of this mean?
0:20.2	I don't know.
0:21.7	Go, go, go!
0:31.0	Welcome to the 19th episode of the PropG show.
0:34.2	In today's episode, we speak with Catherine Milkman, a behavioral scientist,
0:38.0	and professor of operations information and decisions at the Wharton School at Penn.
0:42.5	She joins us to discuss how crises, including the pandemic, affect our behavior
0:47.0	and how to use behavioral science to build productive habits.
0:51.0	A quick note before we get into the business of the week, we've been speaking a lot
0:54.2	and writing a lot about the future of higher ed.
0:57.0	And we receive half a dozen who are dozen emails each day from parents and kids
1:03.0	about fall college or lack thereof.
1:06.0	So we've decided we're going to host a panel.
1:09.0	The PropG is going live with a panelist town hall on the future of education in the US.
1:14.0	You can submit your own questions for a chance we answered live on air by the panel.
1:18.0	Head to propg.com slash town hall for more information and to sign up.
1:23.0	That's propg.com slash town hall for our live stream, our panel on higher education.
	...

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