Ben Guttman | The Power of Simplicity: How to Craft Clear and Compelling Messages

The Unmistakable Creative Podcast

Srinivas Rao

Society & Culture

4.8 • 1K Ratings

🗓️ 4 January 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Dive into the digital world with Ben Guttmann, a master of marketing and communication, in this enlightening episode. Ben shares his expertise on effective messaging in our fast-paced digital era, emphasizing the importance of simplicity and clarity. He explores the critical aspects of communicating in a way that resonates and connects, offering invaluable insights for anyone looking to succeed in the digital realm. Whether you're an entrepreneur, marketer, or just keen on mastering digital communication, this episode is packed with actionable strategies and thought-provoking ideas.

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Transcript

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0:00.0	we don't really see the world with our eyes, we see with our whole life.
0:03.2	And we underestimate how different the same situation looks to other people.
0:08.5	And so we may be all at a party and it seems like we're all in the same room
0:12.3	surrounded by the same people
0:13.2	looking at the same things but we are all having very different experiences of the
0:17.1	party depending on our history depending on our personality structure depending on
0:21.1	a thousand different things. And so the upshot of this is when I'm
0:25.8	going to get to know you, I can't just try to imagine what happened to you, and I don't even
0:29.9	primarily care what happened to you. I care what you made of what happened to you what meaning you tell what
0:36.0	meaning you tell now about what happened to you and so if I'm going to get to
0:39.7	know you that's my questions are so important I can't try to put myself in your shoes. I have to ask you a question.
0:49.5	I'm Sreeney Rao and this is the unmistakable creative podcast where you get a window into the stories and insights. R best selling books and created insanely interesting art. For more check out our 500
1:04.4	episode archive at unmistakable creative.com.
1:09.4	David, welcome to the unmistakable creative.
1:13.0	Thanks so much for taking the time to join us.
1:15.0	No, it's a pleasure to be here.
1:16.0	Thank you for the invitation.
1:17.0	Yeah, it is my pleasure to have you here.
1:20.0	As I said before we hit record here, yours are books that I return to over and over again.
1:26.0	I quote them repeatedly and even when I'm asked about my favorite books, your name comes up over and over.
1:32.2	And you have a new book out called How to Know a
1:35.4	person, the art of seeing others and being deeply seen, all of which we will
	...

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