BUSINESS INTERVIEW: Ben Guttman: Simplicity, Clarity And Biz Success Ben Guttman is out guest today on the Join Up Dots business podcast. Today, we're diving into the world of marketing and human connection. Our guest isnt just a marketing entrepreneur; he's an educator, writer, and curator of the dance between people and ideas. Ben is here to guide us through his journey, where simplicity reigns supreme in a noisy world. His career, from marketing agencies to collaborations with industry giants, has led to a profound revelation: simplicity cuts through the clutter and paves the path to success. As we explore the pages of his upcoming book, set to be published by Berrett-Koehler Publishers, Ben shares his visionary insights. From partnering with local gems to collaborating with NFL and I Love NY, we are going to unravel the mysteries behind our choices, votes, and purchases. But this journey isn't just about success; it's about community and connection. Ben's impact resonates beyond the boardroom, shaping economic opportunities and strengthening his beloved hometown. So if the simplest thing is simplicity then why do so many people make things difficult for themselves by over complicating? And what is the first thing we can do to build connections in such a way? Well lets find out as we bring onto the show to start joining up dots with the one and only Ben Guttmann.