Ben Feldman–VP of Tech Operations at NYIAX– Blockchain-based platform for buying, selling, and trading advertising inventory

Finding Genius Podcast

Richard Jacobs

Medicine, Health & Fitness

4.4 • 1K Ratings

🗓️ 22 September 2017

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

NYIAX, a forwards advertising contracts exchange, which was developed in conjunction with NASDAQ, combines the two main methods of purchasing advertising content–direct, old fashioned contracts between two parties and a real-time bidding environment. Like the more traditional way of buying and selling advertising space, the buyer and the advertiser come to an agreement on the specifics of a proposal, using blockchain as their core ledger. However, if one party is no longer able to meet the requirements of the contract, it can be traded or re-sold to someone else. This allows companies to only pay for the advertising that they use, and for advertising firms to be able to guarantee their revenue streams. NYIAX has received much positive feedback, and plan to go live in October.
For more information, visit www.nyiax.com.

Transcript

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0:00.0	The Bitcoin, Ethereum, and Blockchain Super Conference is coming to Dallas, Texas, February 16, 17, and 18 in 2018.
0:09.0	If you know of a better way to get the latest insider knowledge about crypto, to hear directly from the top minds in this field,
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0:22.9	and founders, then I'd like to hear about it.
0:25.9	If you don't, then you don't want to miss out.
0:29.0	Registered today for the Bitcoin, Ethereum, and Blockchain Superconference.
0:33.1	Go to Bitcoin Superconference.com and register today as a super early bird to get the lowest rates on tickets and hotel rooms.
0:41.5	That's Bitcoin superconference.com.
0:45.5	Welcome to Almost Here, Round the Corner of Future Technology Podcasts with Richard Jacobs.
0:51.8	Future Technologies are always to transform our lives for better or worse, are the focus of this
0:56.4	podcast.
0:57.0	Almost here means these technologies are now here and starting to be used, or just around
1:02.6	the corner, from Bitcoin to artificial intelligence, 3D printing, blockchain, virtual reality,
1:08.7	and more.
1:09.3	Hello, this is Richard Jacobs with Future Tech Podcast. My guest today is Ben Feldman,
1:15.9	the VP of Technical Operations at NIAC, NIAX. Ben, how you doing?
1:22.2	Doing well, thanks. How are you?
1:23.6	Good. Thanks for coming. So, you know, Thanks for having us. We always start with the basics.
1:28.3	So tell the listeners about NIACs.
1:29.8	What do you guys do?
1:30.9	Sure.
1:31.3	So we are a forwards advertising contract exchange.
	...

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